Instagram Public Accounts May Soon Be Able to Remove Followers
Instagram confirmed that it is testing a way for public accounts to remove followers, but the Facebook-owned photo- and video-sharing network would not provide further details. Social and digital media...
View ArticleIt Took a Decade, but LendingTree Is Finally Turning Over a New Leaf
Thirteen months ago, when Brad Wilson took the CMO's post at LendingTree, he recalls something an industry colleague blurted out: "The week I took the job, he said, 'Mission One is to change the logo,...
View ArticleIPG Mediabrands’ Reprise Adds to Executive Leadership Team
IPG Mediabrands full-service global performance media marketing unit, Reprise, which recently relaunched with the combination of IPG's Society and Ansible agencies, has strengthened its executive...
View ArticleHow Brands and Artists Can Find the Perfect Collaborative Harmony
Art and brands: Two worlds forever divided by different values and priorities, or natural collaborators with huge potential for mutual enrichment? I know where Andy Warhol stood. His famous comment,...
View ArticleMusic Is Key to Marriott’s Marketing Strategy, So Naturally It Launched a...
In 2016, the W Scottsdale held an epic party where musicians including Mike Posner, CeeLo Green and Bebe Rexha played sets for hotel guests and attendees. The event, dubbed Wake Up Call, was a huge...
View ArticleSnapchat Study Shows Advertisers How Much Potential the App Still Has for the...
Santa's making a list and checking it twice, and brands, retailers and social media platforms don't want you to forget it. It's why more social platforms, like Facebook and Snapchat, are getting...
View ArticleTo Celebrate Shutterstock Turning 15, Employees Recreated Classic Moments in...
Nothing quite highlights the endearingly odd corners of the stock art world quite like a modern recreation, and now Shutterstock itself is getting in on the trend. The popular stock service turns 15...
View ArticleOmnicom’s Merkley+Partners Names 16-Year Agency Veteran Its First President
Omnicom's Merkley+Partners has elevated 16-year veteran of the full-service agency, Scott Gelber, to the new position of president. Gelber, the first to hold this role in the shop's 25-year history,...
View ArticleLyft Encourages New Yorkers to Take a ‘Staycation’ and Explore The Local Sights
New York, New York: It's a hell of a town! And speaking as long-term residents, we will confirm that it can all be a bit much to take in. Thankfully, the 8.5 million people who live here have more than...
View ArticleHow AI Is Making Advertising More Efficient and Consumer-Focused
Last year, veteran tech journalist Walt Mossberg denounced online ads for ruining the online experience. The model is bad for everyone, as advertisers and online sites scrabble over quality control and...
View ArticleThe Translate Tweet Button Was Added to Twitter’s Mobile Site, Twitter Lite,...
Twitter added a Translate Tweet option for its mobile site, the Twitter Lite application and Twitter for Windows. The translations, which are powered by Microsoft, have been available on desktop and...
View ArticleFacebook Messenger Users Can Now Import Their Instagram Contacts
Facebook confirmed the official rollout of a feature enabling Messenger users to import their contacts from Instagram. Users with access to the feature will see a Sync Instagram Account option under...
View ArticleChatbooks’ Snarky Parenting Videos Are Viral Gold, But Fans Said Something...
Move over, Real Mom. It's time to make room for Real Dad. Until now, the witty videos for Chatbooks, a subscription photo book service, have featured a character dubbed "Real Mom" front and center as...
View ArticleThe 15 Best Branded Stunts and Activations of 2018 (So Far)
This year's abundance of branded stunts and activations may make it feel like a recent trend, but the tactic has been a marketing staple since the 1800s. One of the first stunts of this kind to enjoy...
View ArticlePaid Social: The New Focus Group for Brands?
Most marketers know this: What you say your brand is does not a brand make in your customers' eyes. Your brand is the perception your audience holds of you. It can mean different things to different...
View ArticleWhatsApp Is Testing Further Changes to the Ways Users Can Forward Messages
WhatsApp continues to tweak its forwarding features with an eye toward user safety. The Facebook-owned messaging application announced last week that it would begin labeling messages that were...
View ArticleFacebook, Twitter, Google, Microsoft Want to Help People Move Data Between...
The Data Transfer Project, which was formed last year with the mission of creating an open-source, service-to-service data-portability platform, welcomed some heavy hitters Friday, as Facebook,...
View Article3 Ways Agencies Can Help Their Creatives Avoid Career Burnout
Marketing is an industry overflowing with supremely talented, creative people. Agencies around the globe buzz every day with energy and ideas that bend the framework of what's possible. Creative-minded...
View ArticleHow Brands Can Use Research to Hone a Design or Logo
The role of research in the logo design process can be a contentious issue. At its best, research reveals customers' broader relationship with the brand, its strengths and gaps, possibilities and...
View ArticleLinkedIn: Here’s How to Save a Post as a Draft
LinkedIn now allows users to save an unfinished post as a draft and come back and finish it later on. Our guide will show you how this works. Note: These screenshots were captured in the LinkedIn...
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