Versace’s New Ad Record May Not Be Real, But These Five Are
With 54 models of various genders and ethnicities lined up next to each other, including well-known stars like the Hadid sisters, Versace is claiming that it is the longest-ever image used in an ad....
View ArticleApple Agency TBWA\Media Arts Lab Welcomes New Managing Director in Los Angeles
TBWA\Media Arts Lab, TBWA's dedicated Apple agency, has hired Julian Cheevers as managing director for its Los Angeles office. In the role, Cheevers will oversee Los Angeles office operations,...
View ArticleDark Political Ad Suggests Russians, Neo-Nazis and Billionaires Are the Only...
Americans may claim to hate political ads (especially negative ones), but repeated surveys show that they work. Just ask Donald Trump and Facebook, which reportedly used the president's 2016 campaign...
View ArticleHere Are Our 10 Favorite TV-Themed Comic-Con 2018 Activations
Comic-Con 2018 is underway in San Diego, as hundreds of entertainment brands converge on and near the San Diego Convention Center in an effort to woo attendees. The event has become an essential stop...
View ArticleOkCupid CMO Says Its ‘DTF’ Campaign Boosted Buzz 50%, But Isn’t Welcome...
In the crowded category of dating apps, OkCupid has rarely been one of the most high-profile options, but its recent "DTF" campaign seems to be working at changing that. Created by Wieden + Kennedy New...
View ArticleInstagram’s Hippest Grandma Lives Large in a New Campaign for an Investing App
She's not your typical Instagram influencer, but 90-year-old Baddie Winkle might just be the most badass. Now, with her 3.7 million followers and penchant for posing in colorful swimsuits and lingerie,...
View ArticleDove Finds a Perfect Partner for Its Self-Esteem Message in Cartoon Network’s...
Since 2004 Dove has worked diligently to reframe how young people view and accept their bodies via the Dove Self-Esteem Project. It was designed in response to studies that found over half of young...
View ArticleGoodby Silverstein & Partners Snags Back Agency Alum to Lead Innovation
Goodby Silverstein & Partners has hired back agency alum and star creative Adam Reeves as director of innovation. Reeves had served as a creative director at the Omnicom-owned shop from 2012 to...
View ArticleChildren’s Playtime Is More Structured Than Ever, and One Brand Wants to Help...
For many children of the 1980s and earlier, unstructured free time was often the norm. Outside of sports and a few other after-school activities, these latchkey kids were frequently left to their own...
View ArticleWith Its First Brand Campaign, the Academy Behind the Grammys Looks to...
Making music is more than a job--it's a passion, and a lifestyle. The first brand campaign from the Recording Academy, the music industry organization best known for producing the Grammy Awards, is...
View ArticleGrey Expands West Coast Operations, Brings on Brazilian Vet to Lead Creative...
WPP's Grey has moved to trendy Venice, Calif. and brought a big Cannes winner along for the ride. Today worldwide CCO John Patroulis announced that Rodrigo Jatene, who led Grey Brazil as co-president...
View ArticleIt’s Time for Ad Formats to Evolve and Keep Pace With Changing Consumer Demands
Coming out of Cannes last month, the conversation has turned to the next evolution of ad formats. We know that consumer attention has shifted to OTT, smartphones and tablets. This rapid sea change...
View ArticleHow Hotel Brands Can Use Big Data to Connect With a Wider Range of Travelers
During my time attending the Digital Travel Conference in Las Vegas back in April, I overheard the same takeaway from multiple hoteliers: "If I can just convince a traveler to stay at my property once,...
View ArticleThe Next Summer Olympics Are 2 Years Away, but NBC Is Already Marketing for Them
The 2020 Summer Olympics in Tokyo are still two years away, but that hasn't stopped NBCUniversal from kicking off its marketing campaign, with a 60-second spot that will run across platforms. The spot,...
View ArticleWhat Products Podcast Listeners Purchase the Most, Broken Down by Genre
Podcast listeners spend more on groceries than the average American, with music podcast fans being top consumers of beer, and comedy fans stocking up on baby food. As the medium's popularity continues...
View Article17 Agencies Have Come Together to Combat Climate Change
There are times when agencies have an opportunity to put aside their differences for the greater good, yet it doesn't happen often. As science continues to portend a dismal climate future, 17 agencies...
View ArticleAfter Filling the Roseanne-Sized Hole in Its Schedule, ABC Sets Its Fall...
After filling the Roseanne-sized hole in its fall schedule that opened up when ABC canceled its top-rated series, the network has settled on its premiere dates for Roseanne's replacement--spinoff The...
View ArticleCopywriter Who Scored a Job at McCann by Posing as Fearless Girl Talks...
Never underestimate the value of a first impression. Jade Delaney, the copywriter and aspiring agency creative who scored an enviable share of earned media when she showed up at the offices of McCann...
View ArticleEncouraging Kids to Play Outdoors, This Book Can Only Be Read After You Smear...
Imagine a book that's filled with blank white pages--until smearing soil across them reveals a heartwarming children's story, hidden in the negative space. Unilever laundry detergent brand Omo (sold in...
View ArticlePros and Cons Behind the New Social Networks That Are Attempting to Pick Up...
Understatement of the year: People are upset with Facebook. From the way they've handled data and privacy to fake news to changing algorithms, it has been a tough year for the social network. However...
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