Blue Apron Delivers a Delicious 40-Foot Mobile Pop-Up
Blue Apron, the boxed meal delivery company, recently announced their "Blue Apron Unboxed" initiative, celebrating home cooking with a series of pop-ups that launched at the end of May in New York...
View ArticleThink You’re Better Than Everyone Else? Then Planet Fitness Isn’t for You
Which cliche shall we start with about the gym? If you're Planet Fitness, you continue the narrative of people who might think they're better than you. In a new spot from Hill Holliday, we are...
View ArticleNBC’s Crafting Platform to Rebrand as a Lifestyle Subscription Service
NBCUniversal Cable Entertainment's Craftsy is rebranding as an expanded, subscription-based lifestyle learning platform called Bluprint. The digital platform will offer more than 3,000 hours of online...
View ArticleBeloved Novels Become Vintage Travel Posters in This Lovely Celebration of...
The Great American Read, a PBS program that began in April 2018, is an eight-part series celebrating reading and told through the lens of America's 100 best-loved novels. In a survey conducted by...
View ArticleThis Bizarre Wayfair Ad Is Most Definitely Real—And It’s Confusing Social...
Over the past week on the internet, a seemingly random Wayfair ad started showing up for people, advertising a one-person sauna. But, some of the ads were out of context and just showed a woman in what...
View ArticleWhy Snapchat Matters to the Future of Augmented Reality
It certainly has not been an easy year for Snap Inc. and Snapchat. Snap's stock has taken a beating since going public in March 2017. The company lost $1.3 billion in market value in February when...
View ArticleAfter Sundown, This Tourism Billboard Begins Streaming Footage of Yukon’s...
Tourism Yukon in Canada is leaving the light on for its neighbors to the south with this real-time video billboard campaign from agency Cossette and Astral Out of Home. To encourage folks in Vancouver,...
View ArticleNetflix Is Spending More on Marketing This Year Than Some of Its Rivals Are...
As if its $8 billion original content budget isn't already daunting enough for its competitors to match, Netflix is outspending its rivals in another key area: marketing. In its Q2 letter to...
View ArticleLenovo Consolidates Global Planning and Buying Duties With Publicis Media
Lenovo has chosen a dedicated unit of Publicis Media directed by Performics and Spark Foundry to handle all its global media strategy, planning and buying duties across the Americas, Asia Pacific and...
View ArticleHyundai Agency Innocean Settles Lawsuit With Ad Tech Company Eshots
Hyundai's ad agency, Innocean, recently filed a lawsuit against events marketing technology provider eshots in The Superior Court of Orange County, Calif., alleging that the company breached its...
View ArticlePinterest: Here’s How to Share a Board On and Off of Pinterest
Did you know Pinterest allows you to share your boards with other Pinterest users, as well as with users outside of the Pinterest application? Our guide will show you how this works. Note: These...
View ArticleJeff Goldblum’s Terrible Kitchen Skills Make Him the Perfect Host for a...
Jeff Goldblum loves everything about cooking, but he can't fry an egg or pit an avocado. And his knife skills? They could use some work. Still, he's a real pro at engaging, off-the-cuff conversation in...
View Article‘B&Binge’ Recreates Sets So You Can Watch Your Favorite Shows From Inside...
LG Electronics, in partnership with Netflix, is setting out to create ultimate binge-watching experiences for a handful of dedicated fans of Arrested Development, The Crown and one new series set to be...
View ArticleWalmart Reportedly Considering Rival Streaming Service to Netflix and Amazon
The OTT landscape might be getting even more crowded. Walmart is considering developing a subscription streaming service to compete with players such as Amazon and Netflix, according to The...
View Article2018 FIFA World Cup Russia: 383 Million Facebook Users Generate 2.3 Billion...
2018 FIFA World Cup Russia is in the books, and Facebook saw more than 2.3 billion related interactions from 383 million people during the monthlong tournament, while there were more than 115 billion...
View ArticlePinterest: Here’s How to Make a Board Private
Did you know Pinterest allows you to make your boards private, so that only you can see the Pins they contain? Our guide will show you how to make a board private within the Pinterest application....
View ArticleClassPass Ushers In a New Era With a Clean, Bold Rebrand
ClassPass, is that you? The fitness class subscription service, which first debuted in 2013, is unveiling a brand new look today, complete with new typefaces, a new logo and a recommitted brand ethos....
View ArticleAbba’s ‘Mamma Mia’ Video From 1975 Gets a Shot-for-Shot Remake From YouTube...
Any shot-for-shot remake requires patience, commitment to detail and a respect for the original content. With this understanding, Universal Studios joined forces with content studio Portal A to create...
View ArticleThis Huge, Sexy Jeff Goldblum Statue Is Exactly What the World Needs
World, meet Jurassic Jeff, a 25-foot statue of Jeff Goldblum--in full, chest-exposed glory from his role in 1993's Jurassic Park--currently lounging seductively in front of Tower Bridge in London....
View ArticleHow to Stop Relying on a ‘Creative Genius’ and Instead Populate a Range of...
What sets a company with visionary ideas apart from one with uninspiring ones? Why does one marketing campaign gain traction while others don't? Historically, it's been considered a talent issue: If...
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