The Best TV Shows About Lawyers, Ranked by Real Lawyers
Shows with lawyers at the center of the action are some of the most engaging series on TV and while they entertain millions of fans with their courtroom drama, viewers who work in the legal profession...
View ArticleIAB Announces Lineup for This Year’s Podcast Upfront Event
The Interactive Advertising Bureau announced the lineup for its fourth annual IAB Podcast Upfront event, which is scheduled to take place in New York on Sept. 6. There will be 12 presenting companies,...
View ArticleAubrey Plaza and LG Really Wanted Ryans to Upgrade Their Phones
Here's one for the Ryans out there. An LG campaign targets the half-million-plus people named Ryan in the U.S. with some wiggle room for the rest of us to score a sleek new phone. The Ryan Sweepstakes...
View ArticleHow Unpredictability Can Work With Us: Exploring Sentiment Analysis Tools
In today's fast-paced world, a person's opinion about a product, service or individual is unpredictable and changing constantly, yet companies can use this unpredictability for their own benefit....
View ArticleWhy Telemundo’s World Cup Ad Revenue Will Surpass Fox Sports’, Despite Lower...
Telemundo is in the home stretch of its inaugural men's FIFA World Cup tournament--France and Croatia will meet in Sunday's final match, after Saturday's third-place playoff between England and...
View Article5 Fun Facts About How Rick and Morty Fans Stream the Show on Hulu
Rick and Morty is not only Adult Swim's most popular show; it's also a strong performer on Hulu, which has SVOD rights to the series and began streaming Season 3 three weeks ago. The animated series,...
View ArticlePapa John’s Considers Next Moves After Founder and Namesake Is Ousted
What's Papa John's without the Papa himself in question? We're about to find out. John Schnatter, founder, former CEO and chairman of the board for Papa John's pizza, stepped down from his formal...
View ArticleInstagram: Here’s How to Use the Music Sticker in Stories
Instagram recently introduced the ability to add songs to photos and videos in Instagram Stories. Part of this feature is a new "Music" sticker that can be placed on top of photos and videos before...
View ArticleSouthfield Capital Acquires Match Marketing Group
Southfield Capital has acquired Match Marketing Group from Beringer Capital. Beringer, which is also Adweek's parent company, has partnered with Match since the firm's inception in 2012 and was...
View ArticleWhy Brands Can Ignore Telegram—for Now
You've undoubtedly read in the past few months about social applications that offer heavily encrypted messages that can self-destruct and a faster delivery system than most platforms, along with...
View Article3 Ways CMOs Can Keep Up in an Ever-Changing Digital World
Today's global CMOs, regardless of sector, are facing the same challenge: digital transformation. New technologies are entering the market at lightning speed, and disruptors are springing up and...
View ArticleBaseball Team’s ‘Millennial Night’ Creators Say ‘Something Got Lost in the...
If you've ever tried to be sarcastic in social media, you probably know that you're bound to get mixed results. Some will catch your wink and applaud your cleverness, while others will demand to know...
View ArticleThe Martin Agency Creates Talent and Culture Unit Led by Former Obama...
IPG's The Martin Agency has created a new Talent and Culture department aimed at driving change and progress among its staff seven months after the ouster of longtime chief creative officer Joe...
View ArticleSarah Palin and Roy Moore Are Unwittingly Doing a Masterful Job Marketing...
Showtime has two politicians to thank for spearheading what has become a huge marketing campaign for its new satirical show Who Is America? The series, hosted by Sacha Baron Cohen, will apparently...
View ArticleThink Print Is Dying? Just Look to Vinyl for Evidence to the Contrary
They say print is dead. They gave their eulogies and laid it to rest. But I wouldn't say my goodbyes so soon. Consider vinyl. Records were supposed to die at least three deaths: at the hands of the...
View Article4 Reasons Why Animation Studios Are Flourishing While Live Action Video...
These days, it seems like most studios are going in and out of business as quickly as NYC restaurants. It's no secret that work is slow as brands begin to tighten spending by taking work in-house or...
View ArticleKids Won’t Eat Veggies? Bribe Them Shamelessly With Ore-Ida’s ‘Potato Pay’
Parents are constantly torn between two contradictory principles--standing firm and picking your battles. And for those with picky eaters, dinner time is often when these maxims come to a head. But...
View ArticleBuild-A-Bear Tries to Bounce Back From Its ‘Pay Your Age’ Fiasco
It started out innocently enough, as such things often do. Build-A-Bear Workshop declared Thursday "Pay Your Age Day," meaning customers could come in and build a bear at its workshops across the U.S.,...
View ArticleRoger Federer’s Racket Becomes a Musical Instrument in Wilson’s Quirky Audio...
Tennis icon Roger Federer holds countless records. His latest one is vinyl. To help tout the Swiss star's Pro Staff RF 97 Autograph racket, Wilson teamed up with production house Farm League and music...
View Article4 Steps for Influencing Merchandising Events’ Success
The way we consume or look for product information is changing. I could argue that it already has. Social media and video are playing a more active role in all aspects of the shopping journey. And this...
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