Snapchat Just Made It Easier for Users to Discover Lenses Created By Its...
Snapchat Tuesday introduced a solution for users who had been looking for Lenses in all the wrong places. Since Snapchat unveiled its Lens Studio last December, more than 100,000 unique Lenses have...
View ArticleMartin Sorrell Outbids WPP in $350 Million MediaMonks Deal as Legal Fight...
Martin Sorrell's little peanut just got a whole lot bigger. Today the former WPP CEO's new holding group, S4 Capital, confirmed widespread rumors that it has agreed to acquire digital production...
View ArticleInstagram Is Testing a Way to Add Some Clarity to Its Verification Process
Instagram began testing a feature that would remove some of the mystery behind its verification process. The Facebook-owned photo- and video-sharing network confirmed that it is testing an...
View ArticleThe 9 Biggest Problems New Social Media Marketers Face
To most of the billions of people who use social media applications to keep in touch with friends and family members, social media marketing might seem like a pretty easy gig. It's certainly proving to...
View ArticleU.S. Army Will Restrict Its Marketing Efforts After an Audit Finds Millions...
The U.S. Army wasted tens of millions of dollars on marketing programs that failed to demonstrate significant returns in fiscal year 2016, according to an internal review conducted over nearly two...
View ArticleSo You Want to Be a Copywriter at an Ad Agency. Now What?
People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but do you really have to dress up like a...
View ArticleDollar Shave Club Embraces a New Era With an Inclusive Campaign That Goes...
No matter who we are, we all have a getting ready routine. And Dollar Shave Club is celebrating exactly that--the minute processes that we all take to pull ourselves together in the morning--in a new...
View ArticleMediaMonks Partners Explain Why They Accepted Martin Sorrell’s Acquisition Offer
Three-hundred fifty million dollars, the amount Martin Sorrell's S4 Capital reportedly paid for production company MediaMonks, is a lot of money. So is $130 million, the new owners' estimate of the...
View ArticleThe #BlackLivesMatter Hashtag Has Been Used on Twitter Almost 30 Million Times
Pew Research Center marked the fifth anniversary of the #BlackLivesMatter hashtag with an analysis of its use on Twitter, along with the use of hashtags related to political or social issues such as...
View Article47 Million People Looked for Back-to-School Ideas on Pinterest in 2017
The echoes of the July 4 fireworks are still fading, but Pinterest is already thinking about back-to-school ideas. Pinterest said 47 million people search for back-to-school ideas on its network last...
View ArticleThe Weather Channel’s COO Departs, While CEO Will Spend More Time With New...
It looks like The Weather Channel is hunkering down for another stormy patch. COO Freddy Flaxman is leaving the company, and over the new few months, CEO David Shull will be spending more time in L.A....
View ArticleInstagram: Here’s How to Use the Questions Sticker in Stories
Instagram just added a questions sticker to Instagram Stories, giving users a new way to interact with one another. Our guide will show you how the questions sticker works. Note: These screenshots were...
View ArticleA Picture Is Worth 1,000 Words, But What’s Its Price Tag on Instagram?
If you're an Instagram user, you've likely come across ads from Quip and Away. You've probably seen them more than once. Ever wondered why? It's not random that Quip and Away ads dominate Instagram...
View ArticleCasper Debuts The Dreamery in NYC, a Lounge Where You Can Pay to Take a Nap
New York City is often called the city that never sleeps. But Casper is making it a lot easier for the city's inhabitants (and visitors) to get some shut-eye on the go. The direct-to-consumer,...
View ArticleDeutsch L.A. Chief Strategy Officer and Former Taco Bell Account Lead to Depart
Deutsch confirmed in a statement today the departure of Rob Campbell, who has been the IPG-owned Los Angeles shop's chief strategy officer for only a little over a year now. Adweek has also learned...
View ArticleNestlé Concludes U.S. Agency Review by Consolidating Work With WPP and Publicis
WPP and Publicis Groupe are the big winners in food conglomerate Nestl?'s review of creative agency work on assorted brands in its Nestl? USA portfolio. IPG also reportedly expanded its relationship...
View ArticleAnomaly Execs Celebrate Pride During World Cup With Jersey Declaring, ‘We All...
The World Cup in Russia coinciding with Pride Month was too good of an opportunity to pass up. About a week before the opening of the World Cup, Anomaly partners and ecds Paco Conde and Beto...
View ArticleThis ‘Doping Kit’ Hopes to Get Cyclists’ Attention, Though the Performance...
On the spectrum of no-nos in sports, and especially cycling, doping shoots off the chart, as evidenced by the sheer number of asterisks next to disgraced Tour de France champions. As the venerable...
View ArticleFox and Comcast Accelerate Their Bidding War Over Control of European Media...
Comcast temporarily put its ongoing bidding war with Disney over 21st Century Fox on the backburner yesterday to focus on its other big media battle, also involving Fox, for control of European media...
View ArticleFacebook: Here’s How to Save a Post From Your Stories Archive to Your Device
Facebook recently introduced an Archive feature in Facebook Stories, which automatically saves all of the posts a user shares to their Stories so that they can access and share them again later on....
View Article