5 Reasons Why Your Digital Advertising Metrics Are Inaccurate
If you ask any marketer the big advantages that digital advertising has over traditional, analog channels, "more measurable" has been toward the top of the list for years. Even now, digital earns...
View ArticleAmazon’s Prime Day and Alibaba’s Singles’ Day Are Just Digital Yard Sales
Amazon's fourth annual Prime Day is right around the corner--July 16-17--and while it's making some moves to pique consumer interest in 2018--including six additional hours of bargains, offers at Whole...
View ArticleBudweiser’s Cannes-Winning Search Campaign Has Been Hijacked by Another Brewer
As anyone who's ever dipped a toe in SEO can tell you, search is a fickle friend. Just when you think you have a winning strategy to drive people where you want them to go, someone else swoops in to...
View ArticleAs the Industry Evolves, It’s Time for CMOs to Act Like CEOs
Gartner's prediction that CMOs will outspend CIOs on technology is now a fact: CMOs will use 12 percent of their company's revenue on marketing technologies in 2018. It makes sense. Just as a consumer...
View ArticleMarketing Independent League Baseball Is All About the Experience—and Not the...
Players past and present are the pillars of marketing for Major League Baseball, and affiliated Minor League Baseball clubs often highlight the presence of highly touted prospects that will eventually...
View ArticleJet Lagged? Delta and Equinox Have Created a Recovery Workout Called ‘Sweatlag’
Despite its vaguely unpleasant-sounding name, Delta and Equinox collaboration "Sweatlag" is actually about keeping you in tip-top shape when you travel. Everyone knows jet lag can be an unfortunate...
View ArticleHow Brands Can Use Data to Bridge the Gap Between Human and Machine
It may seem counterintuitive that, in order to make a more human connection with consumers, we've found ourselves using machines to be less machine-like. However, in order to remain human-centered amid...
View ArticleWill Free Entertainment Boost Prime Day Sales This Year?
Robbie Williams is a huge pop star in the U.K.--the British equivalent of a Justin Timberlake (but probably not quite a Beyonc?) whose first brush with fame came with a pop group in the '90s and who...
View ArticleHow Does a Food’s Color Affect Its Taste? This Supermarket Ran an Experiment...
Intermarch? shows how artificial ingredients can color our perceptions and even subvert our sense of taste in a 60-second film introducing the French grocery chain's L'Essentiel range of natural food...
View ArticleHeadCount.org Is Using Concerts to Grab the Attention of Pro-Weed Voters
Not all people who attend concerts are consumers of cannabis, and not all consumers of cannabis attend shows, but nonpartisan voter engagement organization HeadCount.org is looking to connect with the...
View ArticleLawyers for WPP and Martin Sorrell Exchange Letters Over Ex-CEO’s ‘Unlawful’...
The spat between WPP and former CEO Martin Sorrell over the future ownership of digital production company MediaMonks quickly escalated into a potential legal battle this week. The Guardian first...
View ArticleSonos’ Future Is at the Mercy of Tech Giants as It Heads Into IPO
Sonos filed for an initial public offering on Friday amidst an ongoing business transformation that will test its mettle against tech's biggest names. The long-anticipated move comes as the stereo...
View ArticleWhy In-House Roles Are in Demand Among Creatives
It's no secret that many brands are benefiting from moving work in-house--it cuts agency fees and allows clients to more efficiently combine creative and business talent under one roof, something...
View ArticleCBS Announces Premiere Dates for Its Murphy Brown Revival and Magnum P.I. Reboot
CBS is often the first broadcaster to lock in its fall premiere dates, but the network took a month longer than usual to finalize its plans for the new season. Now the network, which was No. 1 in total...
View ArticleWhat’s Next for Cult Fashion Items on Instagram as the Platform Becomes More...
There was once a time when scrolling through an Instagram feed full of influencers was the equivalent of people watching in a fashion-forward district. Global fashion search platform Lyst even found...
View ArticleEnriching Customers’ Messenger Experience With Facebook’s Handover Protocol
Customer service is an industry due for a disruption and an overhaul. The vast majority of the industry still operates via phone banks and touch-tone menus, or clunky online frequently asked questions....
View ArticleThis Rainbow Flag Creatively Outsmarted Russian LGBTQ Laws
For all of the celebration of the World Cup, Russian laws that ban gay rights activism remains a dispiriting subplot. Though same-sex activity has been decriminalized in Russia since 1993, it was...
View ArticleHow a Legendary Octogenarian Artist Leveraged Her Passion With an App
To the world that uses them, mobile apps seem to magically appear without much thought about the developers. In a new campaign entitled #IMakeApps for Android, created by London production company...
View ArticleFoursquare Taps Bazaarvoice’s Liz Ritzcovan as Chief Revenue Officer
Liz Ritzcovan, chief revenue officer at Bazaarvoice, a digital marketing company which enables retailers to add customer reviews to their websites, is moving over to the same role at location...
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