After Listening to Parents, Johnson & Johnson Is Retooling Formulas for...
CANNES, France--If you have a legacy product that has been beloved by generations of parents it might be easy to brush off concerns of a younger generation of parents. Initially, that was the case for...
View ArticleWhat’s That Sound? IKEA Shoppers Double Take in This Wookiee-Themed “Solo”...
Maybe it's bring your Wookiee to work day at Ikea. In this Solo: A Star Wars Story tie-in, German shop Thjnk takes us into one of the furniture chain's showrooms to "discover a galaxy full of ideas."...
View ArticleA Brilliant Cannes Lions Mobile Winner Catalogs Corrupt Political Candidates
CANNES, France--A popular mobile app that uses facial recognition is becoming an essential tool for Brazilian citizens as election time grows near, and it impressed the Mobile jury at the Cannes Lions,...
View ArticleGlassdoor: LinkedIn’s Jeff Weiner Blows Past Facebook’s Mark Zuckerberg
LinkedIn CEO Jeff Weiner skyrocketed up the list of Glassdoor's sixth annual Employees' Choice Awards Top CEOs in 2018 list, while his counterpart at Facebook, Mark Zuckerberg, continued his slow...
View ArticleGroupM Predicts Global Ad Investment Will Rise 4.5%, With Digital Capturing...
WPP-owned GroupM, the world's largest media agency network, today released its annual forecasts for 2018 and 2019 advertising investments, predicting total global growths of 4.5 percent and 3.9...
View Article#AssumeNothing Campaign Calls Out Men Who Mistook Black Women for Sex Workers...
CANNES, France--Sherry Collins has a long history in advertising and media: for years, she worked in production on campaigns for brands like Reebok and British Airways in addition to music videos for...
View ArticleHow ‘Whopper Neutrality’ Became the Perfect Combination of Entertainment and...
CANNES, France--Manboobs changed everything. For years, rising creative stars Ricardo Casal and Juan Javier Pe?a Plaza had been focused on creating great work, but that didn't always go hand in hand...
View ArticleCostco Is Selling Long-Lasting Avocados That Won’t Brown as Quickly
It's the biggest avocado news since the New York Times added peas to guacamole: Costco and Harps Food Stores will sell specially coated long-lasting avocados from agriculture-focused startup Apeel...
View ArticleMastercard’s CMO Talks Fake Influencers, Brand Purpose and That World Cup Ad
CANNES, France--One snafu shouldn't deter marketers from pursuing brand purpose, according to Mastercard CMO Raja Rajamannar. He should know: The company had to retool a recent World Cup campaign....
View ArticleSnapchat Is Launching Its First Docuseries
Snapchat announced it will be adding a new genre of programming, dubbed docuseries, that, in its initial installments, will offer non-scripted episodes featuring social media personalities. Other...
View ArticleShould Social Networks Focus More on Emerging and Developing Countries?
The percentage of adults using social networking sites in advanced economies has reached a plateau and experienced very little growth since 2015, but the story is quite different in emerging markets....
View ArticleHavas New York Beats Out 21 Agencies to Pick Up ADP Account
Havas New York has been named "fully integrated Village" agency of record for ADP, the global provider of cloud-based human capital management, or HCM, solutions across HR, payroll, talent, time, tax...
View ArticleApple Wins 2 Grand Prix at Cannes for Its Mind-Blowing HomePod Ad and...
CANNES, France--It's been a good day for Apple, which today claimed top honors in two categories at the Cannes Lions: first in Music and then in Brand Experience & Activation. "Welcome Home," the...
View ArticleHow These 4 Cannes-Winning Ideas Can Inspire New Creative Direction in...
Cannes Lions Health is the showcase of impactful creativity. It's where ideas from pharmaceutical innovators and healthcare marketers are debated, judged and challenged to uncover the ones most likely...
View ArticleInstagram Announces a New Video App to Directly Compete With YouTube and...
Nothing says more about the release of a new app from a social media giant than technical difficulties or an early released blog post, spoiling the news. That's exactly what happened with the release...
View Article3 Campaigns That Set the Highest Bar for Craft at This Year’s Cannes Lions
CANNES, France--Three craft-centric Grand Prix awards were handed out this evening at the Cannes Lions festival reflecting excellence in digital, film and overall industry work. The latter category,...
View ArticleThese Ad Execs Use Cannes to Solve Some of Their Most Pressing Creative...
CANNES, France--From combating toxic masculinity with a body spray, to a powerful and moving Powerade campaign, to a celebrity-packed PSA about plastic straws, our 2018 Creative 100 honorees are...
View ArticleCreator of Chicago’s ‘Bean’ Sculpture Sues NRA for Using It in a Pro-Gun Ad
Chicago's Cloud Gate, better known as The Bean, is as iconic an image of the city as they come. Since its installation in 2006, it has graced all manner of social (and other) media, with its backdrop...
View ArticleJBL Will Bring the Sounds of the NBA Draft to Instagram via DraftWav
Instagram is a visual social network, but an audio company is looking to change that. JBL, the official sound partner of the National Basketball Association, will debut 60-second audio series DraftWav...
View ArticleL.L. Bean Created a Fully-Functional Outdoor Office, and Is Taking it On Tour...
If you could work outside on a sunny day instead of being cooped up inside the office, you probably would. A new campaign from L.L. Bean is hoping to mitigate the indignities of modern professional...
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