What You Need to Know on Day 4 of Cannes Lions
Hello from sunny Cannes, where things heated up on Wednesday thanks to the tech companies. The day started with a fantastical storytelling experience at Facebook Beach, ended with a show-stopping...
View Article7 Reasons Why EMV Is Outdated for Influencer Marketing Measurement
Last month, social influence analytics service Klout shuttered its doors after 10 years. Klout would rank the influence of social media profiles on a scale of 1 to 100. Given the rise of influencer...
View ArticleThe Speech JFK Never Gave, Now Digitally Assembled, Wins Creative Data Grand...
CANNES, France--President John F. Kennedy never got a chance to deliver his 1963 speech at the Dallas Trade Mart, where he hoped to address America's role in the world and the principles that must...
View ArticleGiant Piles of Garbage Win Big at Cannes
CANNES, France--No one likes to see a bunch of trash win at the Cannes Lions, but in this case, it's worth an exception. "Trash Isles," a pollution awareness campaign from AMV BBDO London and LADbible...
View ArticleTurns Out IHOP’s Burger Stunt Didn’t Do Much to Drive Foot Traffic
Remember IHOb? It feels like ages ago, but really the announcement only broke last week. While the news--that the International House of Pancakes was temporarily changing its name to IHOb, or the...
View ArticleU.S. Supreme Court Rules States Can Ask Ecommerce Companies to Collect Sales Tax
In a 5-4 ruling, the U.S. Supreme Court decided that states can require ecommerce companies to collect sales tax, upending an industry and possibly pushing the issue towards Congress to ultimately...
View ArticlePhilip Morris Wants to Say Goodbye to Smokeable Cigarettes for Good With the...
When you think of Philip Morris, you probably think of cigarettes. But the 171-year-old tobacco company is now looking to sever that association. Today at the Cannes Lions festival, the company called...
View ArticleHow Data Comes Into Play at the Intersection of Media and Marketing
CANNES, France--As Cannes Lions neared its close Thursday evening, Adweek, with sponsor partner The Boston Consulting Group, hosted its final discussion on how data is helping to transform marketing...
View ArticleABC Officially Picks Up The Conners, a Roseanne Barr-Free Spinoff of Roseanne
Three weeks after ABC abruptly canceled its top-rated series, Roseanne, the network has finally found a replacement show: a spinoff of the sitcom starring everyone but Roseanne Barr, whose racist tweet...
View ArticleAmazon and Huge’s Hackathon Helps Spur Social Good Ideas at Cannes
What if Cannes Lions became more like the World Economic Forum's meeting in Davos, Switzerland by spending the week figuring out how to solve the world's problems rather than only celebrating last...
View ArticleAd Tech Execs and App Marketers Don’t Think Apple Can Sell Ads Without Data...
As Apple reportedly weighs another ad network bid, some industry figures are skeptical of the company's chances. Spurred by the success of search ads in the App Store, Apple is considering placing ads...
View ArticleP&G Dominates at Cannes Lions, Winning 2 Grand Prix in Film
CANNES, France--Procter & Gamble began the year by invading the Super Bowl with the inescapable "It's a Tide Ad" campaign, and now the CPG giant has successfully conquered the Cannes Lions. Two...
View ArticleMessenger Kids Gets a Pledge, Kindness Stickers and an Appreciation Mission
Facebook revealed several new features for its Messenger Kids application, as well as two more countries where it is available: Canada and Peru (both iOS and Android). The social network introduced...
View ArticleNew Online Privacy Legislation in California Could Head Off Proposed November...
A bill that aims to strengthen online privacy laws for consumers in California could replace a potential November ballot initiative backed by privacy advocates and opposed by the tech industry. Today,...
View ArticleIn 25 Years, Google CMO Lorraine Twohill Is Only the Second Woman to Accept...
CANNES, France--Google CMO Lorraine Twohill is only the second woman in 25 years to accept the Creative Marketer of the Year award at the Cannes Lions Festival of Creativity. She closed her winning...
View ArticleMadonna Badger References More Than 15 Women’s Movements in a Stirring Appeal...
CANNES, France--Madonna Badger stepped on stage wearing black at the Cannes Lions closing awards show Friday night and delivered a stirring speech that summed up several recent movements to lift up...
View ArticleYouTube Unveiled New Monetization Options for Creators at VidCon
YouTube used VidCon in Anaheim, Calif., this week to reveal several new monetization options for creators on its platform. Chief product officer Neal Mohan said in a blog post that the Google-owned...
View ArticleTwitter Acquired Security Technology Outfit Smyte
Twitter giveth, and Twitter taketh away--quite abruptly, in the case of the latter. The social network announced in a Twitter Safety blog post that it acquired Smyte, a San Francisco-based technology...
View ArticleHow to Be Consistently Creative, According to Burger King’s Global CMO
Burger King CMO Fernando Machado and his team of ingenious creatives return from another Cannes Lions Festival of Creativity with a handful of Gold, Silver and Bronze awards. Last week, before...
View ArticlePublicis Memo Thanks Clients for Their ‘Commitment to Creativity’ at Cannes
It was a very different year for Publicis this year at the Cannes Lions International Festival of Creativity, following the holding company's decision to refrain from submitting work in order to focus...
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