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How ‘Whopper Neutrality’ Became the Perfect Combination of Entertainment and Education

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CANNES, France--Manboobs changed everything. For years, rising creative stars Ricardo Casal and Juan Javier Pe?a Plaza had been focused on creating great work, but that didn't always go hand in hand with having a good time. Then the David Miami creatives, now executive creative directors, created "Manboobs," a widely lauded breast cancer PSA that sidestepped...

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