CBS Chicago to Launch AR/VR Studio
CBS Chicago will launch an Augmented Reality/Virtual Reality technology-driven studio during this afternoon's 4:00 p.m. CT newscast. CBS Chicago's AR/VR space covers over 1100 sq ft of floor area and...
View ArticleWhy Whoopi Goldberg Helped Launch Family-Friendly Streaming Service BLKFam
Despite the entertainment industry having more streaming services than ever, Whoopi Goldberg and digital media veteran Larry Adams thought something was missing. That's where BLKFam comes in. Founded...
View ArticlePhotographer-Heavy Platform VSCO Starts Selling Ads With Liquid IV Campaign
Photo editing platform Visual Supply Company (pronounced vis-co), is digging deeper into the ad-selling game with the hope of more effectively monetizing its user base. The decade-old platform said it...
View ArticleTools of the Trade: Dave Snyder of Siberia
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top...
View ArticleHow Paramount’s Nieslen Dispute Could Impact CBS News’ Vice Presidential Debate
Tuesday night's vice presidential debate between Gov. Tim Walz and Sen. J.D. Vance is sure to bring in a lot of eyeballs. But there's a chance that CBS News may not be able to provide a full accounting...
View ArticleDiageo Is All In on AI, Retail Media and Workplace Diversity
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Shane O'Rourke, head of performance marketing at Diageo, to explore how the global beverage...
View ArticleCNN Introduces Metered Paywall for U.S. Visitors
Frequent visitors to CNN's website will be greeted with a different kind of headline today--one that will encourage them to pay in order to continue reading. Beginning Tuesday, the Warner Bros....
View ArticleFormer CBS Colorado Sports Anchor Mark McIntosh Meets Woman Who Donated...
Former CBS Colorado sports anchor Mark McIntosh met the woman who donated one of her kidneys to him. The 65-year-old McIntosh was an on-air sports broadcaster at CBS Colorado from 1988 to 2006....
View ArticleParty Land Employs Kenny G and Santa to Solicit Super Bowl Work
Independent agency Party Land is looking for Super Bowl work, and it has hired a saxophonist, a Real Housewife, and a jolly old elf to get the word out. Party Land is shaking things up with a series of...
View ArticleLuke Lyddon Leaving Local TV for Family Business
KPNX sports reporter Luke Lyddon is leaving the Phoenix NBC affiliate. "After much thought and reflection, I've decided to embark on a new chapter in my career," he wrote on social media. "Now, I'm...
View ArticleGlobal Witness Campaign Uncovers the True Price of Gas in a Record-Heat Summer
Summer 2024 was officially the Northern Hemisphere's hottest on record, according to a recent government study. In collaboration with Global Witness, an NGO that works to break the links between...
View ArticleGo Behind the Scenes of CBS News’ Walz/Vance Debate
TVNewser road tripped to Philadelphia to see Vice President Kamala Harris debate former President Donald Trump on ABC News last month. CBS News kicked off October by thoughtfully bringing both...
View ArticleMercedes-Benz Is Redefining Luxury for Younger Generations
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton chats with Melody Lee, chief marketing officer at Mercedes-Benz USA. Lee shares insights on navigating the post-Covid...
View ArticlePolling the Spin Room: Will There Be Another Presidential Debate?
CBS News hosting the first and only vice presidential debate of the 2024 election cycle on Tuesday night. But the big question looming over the match-up between Gov. Tim Walz and Sen. J.D. Vance was...
View ArticleMarisa Thalberg Joins JCPenney as Consulting CMO
The chief marketing officer (CMO) role at JCPenney has officially been vacant since early 2023, but the retailer just brought in a big name to fill it, at least on a consulting basis: Marisa Thalberg....
View ArticleRed Wing Creates a ‘Will’ For Boots to Fight Fast Fashion
An estimated 11.3 million tons of clothes and shoes wind up in U.S. landfills each year from fashion waste. Legacy footwear brand Red Wing Shoes fights against fast fashion in a campaign encouraging...
View ArticleReport: Women in Tech Feel Underpaid, Underrepresented, Underfunded
"Under" was a recurring theme among the 1,000-plus women who took part in the fifth global women in tech report from Web Summit, released Wednesday--underpaid, underrepresented, and underfunded. The...
View ArticleHome Depot Launches Self-Service Ads Platform, Orange Access
The Home Depot's ads business, named Orange Apron Media, has launched a self-service platform that lets advertisers buy ads that run on The Home Depot's ecommerce site and on other publishers'...
View ArticleSinclair Partners to Launch Immersive News App for Apple Vision Pro
Sinclair's NewsON and Mindgrub have announced a collaboration to launch an Apple Vision Pro app for NewsON. This is Sinclair's first foray into spatial computing specifically for local news delivery,...
View ArticleMeow Wolf Opens in Houston With a Trippy Campaign
For a heaping helping of mind-bending marketing, look no further than art collective Meow Wolf. That's both a broad and a specific statement, with the growing entertainment company providing the latest...
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