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Red Wing Creates a ‘Will’ For Boots to Fight Fast Fashion

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An estimated 11.3 million tons of clothes and shoes wind up in U.S. landfills each year from fashion waste. Legacy footwear brand Red Wing Shoes fights against fast fashion in a campaign encouraging people to pass their boots down through generations. With agency Wieden+Kennedy New York, Red Wing has created a sewn-in 'will' for Heritage...

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