Leigh Spann Leaving WFLA. Tampa Station Hosts 5K to Say Goodbye
WFLA meteorologist Leigh Spann is leaving the Tampa NBC affiliate after 17 years. She announced her departure last month. Spann joined the station in 2007. She told viewers she didn't come to the...
View ArticleThis Agency Wasn’t Disheartened When It Lost a Pitch, Instead It Waited Four...
Four years ago, South Carolina agency FerebeeLane pitched to oversee creative for the Crystal Coast Tourism Development Authority (TDA), which promotes the southern Outer Banks area in North Carolina....
View ArticleNBA Tipoff Ad Passes League’s Future to Young Players and Creators
It's a new era for the NBA, and its marketing is reflecting that. We're still a little less than a month away from the start of the National Basketball Association (NBA) season and the 11 games that...
View ArticlePublisher Traffic Spiked Thanks to Google’s Gen AI Overview Tweaks
Google's AI-generated search, AI Overview, is boosting publisher traffic thanks to a new feature that embeds direct links within the text, according to the tech giant, which held a briefing for the...
View ArticleRevolving Door Agency Moves: Bakery, Erich & Kallman, Spark & More
Agencies are making all sorts of moves as we move into the busiest season. Between mergers, acquisitions, product launches and multiple client wins, there's a whole lot of shakeups going on. AML One of...
View ArticleChris Reece Promoted to Weekday Evenings at KSTP
KSTP meteorologist Chris Reece has been promoted to weekday evening meteorologist. '"I love Minnesota SO much, I've signed a deal to stay in the Twin Cities for many more years, and I'm honored to...
View ArticleDr. Rick Brings the Burn as First Brand Mascot on The Hot Ones
A young homeowner suffering from parentamorphosis would likely start spouting arcane Scoville data as a wing-eating guest on The Hot Ones, all while making lame jokes about being "cool as a cucumber."...
View ArticleCNN Says Melania Trump Publisher Asked for $250K Fee in Response to Interview...
Nearly two months ago, CNN reached out to Melania Trump's book publisher, Skyhorse Publishing, to request an interview with the former first lady ahead of her upcoming memoir. After several exchanges...
View ArticleParamount Sued by Former Employee for Violating WARN Law During September...
Paramount Global was sued by a former employee for violating New York's WARN (Worker Adjustment and Retraining Notification) Act during layoffs that occurred in September, which stripped more than 300...
View ArticleMarketing Morsels: Roku, Uber Direct, Squarespace & More
Welcome back to the latest batch of tidbits and fun campaigns from the last week to see what brands, agencies and production houses have been up to. Roku Roku launched its new "Less Screaming. More...
View ArticleJericka Duncan to Anchor CBS Weekend News on Saturday
CBS News announced on Friday that Jericka Duncan will now helm the Saturday edition of the CBS Weekend News. Duncan was already the anchor of the Sunday evening edition of the news broadcast. News of...
View ArticleHere’s the Roundup for the Week Ending October 4
Happy Friday to all who celebrate! In this week's news I didn't write up for one reason or another, we see a couple of political stories where a local journalist asks the hard questions and a longtime...
View ArticleToyota Is the Latest Brand To U-Turn on DEI Initiatives
Toyota is the latest major brand to pump the brakes on its diversity, equity, and inclusion (DEI) efforts. As per an internal memo seen by Bloomberg, the car brand emailed around 50,000 employees and...
View ArticleHonda’s Reverse Poem About Failure Is an Ode to F1 Legends
Honda literally flips the script on a poem about failure in an emotional brand campaign about Formula 1 drivers that includes a partnership with Netflix. "Unstoppable Dreams," created by independent...
View ArticleRevolving Door Roster Updates: Betty, Dentsu, Sid Lee & More
AF&G AFG& (Avrett Free Ginsberg) has promoted two leaders from within its ranks. Dawn Terrazas assumes the role of president of North America and LATAM and Amy Adams assumes the role of...
View ArticlePerplexity Is Referring Modest Traffic to Publishers, Even to Those Who Try...
Publishers are starting to see referral traffic from AI search engine Perplexity, according to data from three sources. The New York Times, The Guardian, and Forbes are all seeing traffic referrals,...
View ArticleIt’s All ‘Smiles’ Following Gut New York’s First Campaign for Heinz
Gut New York's first campaign for Heinz was a messy one--in a good way. Kraft Heinz in-house agency The Kitchen also provided support for "Heinz Smiles," consisting of three ads in which fans of Heinz...
View ArticleWBD Ad Sales Chief Jon Steinlauf Exits
After more than three decades, Jon Steinlauf is exiting Warner Bros. Discovery. Bruce Campbell, the company's chief revenue and strategy officer, made the announcement Friday in a note to staff, saying...
View ArticleHere Are the Cable News Ratings for September 2024
From a weather perspective, September is the transition from summer to autumn/fall. For many, this period of the calendar is the sweet spot weather-wise as the blistering temps of the summer have gone...
View ArticleHere’s the Third Quarter 2024 Cable News Report
Below are the cable news ratings for the third quarter of 2024. The period from July to the end of September was busy for news. Calls for President Joe Biden to step down as the Democratic nominee grew...
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