As Consumers Ditch Tesla, Rivian Targets the EV-Curious at SXSW
Walking around Austin, Texas, during South by Southwest this year, Rivian was nearly omnipresent. That's due to a two-year headlining sponsorship deal that Rivian inked with SXSW in December. The...
View ArticleHere’s the Roundup for the Week Ending March 14
Happy Friday to all who celebrate. In this week's edition of stories we didn't write up for one reason or another, we see a local anchor gets memorialized in a painting and Federal Communications...
View ArticleRead Madwell CEO Chris Sojka’s Statement About the Agency’s Financial Status
Independent creative agency Madwell, which employs over 100 staffers in New York and Denver, is facing mounting pressure as employees report delayed paychecks, missed vendor payments, a culture of fear...
View ArticleDonald Trump Calls CNN and MSNBC ‘Illegal’ During DOJ Speech
President Donald Trump referred to CNN and MSNBC "illegal" during a speech at the Department of Justice on Friday. It marked the latest escalation in his language about the news media and those two...
View ArticleThursday, March 13 Evening Cable News Ratings: Abby Phillip’s Star Continues...
CNN may have found its hit roundtable show as NewsNight with Abby Phillip continues to shine for the network. The 10 p.m. newscast repeated as CNN's most-watched show in the Adults 25-54 demo and...
View ArticleWCBS Chief Weathercaster Lonnie Quinn Takes Time Off to Heal After Concussion
CBS News New York (WCBS) chief weathercaster Lonnie Quinn will be off the air for several weeks to recover from an accident. Quinn suffered a concussion earlier this year after, he said, he "took a...
View ArticleDonald Trump Silences Voice of America
President Donald Trump has silenced Voice of America, the federally-funded news organization that has beamed its broadcasts abroad for over eight decades. On Friday afternoon, the Trump administration...
View ArticlePerplexity’s Biggest Ad Yet Pits Its AI Search Against ‘Poogle’—and Lee...
Perplexity is making its biggest marketing bet yet. The AI search startup has launched its first celebrity-led ad campaign, starring Squid Game actor Lee Jung-jae, in a mid-seven-figure buy across...
View ArticleMarketers Need to Rethink the Role of Digital in Campaigns
What if it was never going to last? More than three decades have passed since the first banner ad appeared on a website. Digital wasn't just a new frontier, it was a place that experienced...
View ArticleOpenWeb Names New CEO After Ousting Its Founder
The advertising technology company OpenWeb appointed industry veteran Jim Daily as its new chief executive officer on Monday, marking a new era for the firm following a period of highly visible...
View ArticleLet St. Patrick’s Day Be a Lesson in Campaign Localization
Every year when St. Patrick's Day rolls around in the U.S., I find myself cringing at the spectacle. My daughters and husband hold Irish passports. We lived in Ireland. I've managed teams there, and I...
View ArticleSpectrum Debuts Tool to Boost Audience Reach for Ads
Spectrum Reach, the advertising sales business of Charter Communications, has rolled out its newest planning tool, Audience Reach Optimizer (ARO), designed to boost the effectiveness and efficiency of...
View ArticleDebra Alfarone to Anchor Gray’s New Afternoon Newscast
Gray stations are adding an afternoon newscast called Local News Live. The one-hour newscast will air on 37 of Gray Media's local television stations starting today. The show is anchored by Debra...
View ArticleHere’s What Top Marketers Learned at SXSW 2025
South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of conferences and festivals. For many marketing professionals, it's a tentpole...
View ArticleFriday, March 14 Evening Cable News Ratings: Fox News Is 2nd in Primetime
A Jesse Watters-less edition of Primetime saw its total viewer and Adults 25-54 audience fall on Friday night. Fox News' 8 p.m. ET show finished third in total viewers and fourth place in the demo for...
View ArticleMother US CEO Peter Ravailhe Leaves for Luxury Consultancy
Former Mother US CEO Peter Ravailhe joins Closer Group, overseeing its creative and incubator divisions as founding partner-CEO.
View ArticleCNN NewsNight with Abby Phillip Is Gaining Traction With Viewers
NewsNight has been one of CNN's most popular shows in the A25-54 demo in recent weeks.
View ArticleApple is Cannes Lions’ 2025 Creative Marketer of the Year
The Cannes Lions International Festival of Creativity has named Apple as its 2025 Creative Marketer of the Year.This is the second time the tech giant has received the honor, following […]
View ArticleThe Rise of Agentic AI Could Be a Return to Form for the Internet
When the core purpose is no longer being a sales portal, you want a website that powerfully engages the actual humans who are visiting it.
View ArticleAnthropic’s Claude Launches AI Search, Taking On Perplexity and OpenAI
Web search on Claude is now available for paid U.S. users in a "feature preview."
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