CMOs Are Staying in the Job (Slightly) Longer
Compared to the other chairs around the C-suite table, the chief marketing officer's seat (CMO) is, famously, rarely occupied for long. However, the average tenure of CMOs increased slightly in 2024,...
View ArticleRachel Saurer Returns to Colorado Springs Fox Station as Anchor
Rachel Saurer is returning to Colorado Springs, Colorado Fox affiliate Fox21 (KXRM) as co-anchor with Scott Kilbury. Saurer is a former multimedia journalist and weekend anchor at the station, who...
View ArticleHow to Nail Experiential Marketing, According to the Agency Behind Taylor...
Brand activations are a big part of South by Southwest, but it takes a lot to stand out in the midst of such a busy, crowded event. And while nothing from this year's slate of experiential stunts were...
View ArticleNBC Chicago to Look Back at The Evolution of Covid
Starting Monday, March 17, NBC 5 Chicago (WMAQ) will present a weeklong reflection on the evolution of the coronavirus, from its initial global emergence and mass uncertainties in 2020 to its...
View ArticleTuesday, March 11 Evening Cable News Ratings: Abby Phillip Leads in the Demo...
The Five was the only Fox News show to bring in more than 4 million total viewers on Tuesday evening. Meanwhile, MSNBC and CNN were led by The Rachel Maddow Show and Anderson Cooper 360, respectively....
View ArticleAnalysis: Can MSNBC Afford to Have Rachel Maddow Return to a Monday-Only...
We've reached the midpoint of President Donald Trump's first 100 days in the Oval Office. That's also the midpoint for Rachel Maddow's return to a Monday through Friday schedule on MSNBC. In that time,...
View ArticleWhy CTV Ad Buyers Are Still Skeptical About Generative AI
Connected TV (CTV) advertisers aren't sold on generative AI just yet. While some brands are experimenting with AI-powered creative and optimization tools, ad buyers remain wary of handing over full...
View ArticlePodcasting and Influencers Are on a Collision Course—Who Will Win?
At this point, many stories have been written about Spotify's bid to steal a piece of the video podcasting pie away from YouTube, as well as podcast star Alex Cooper's subsequent move to make her video...
View ArticleHinge Is Bucking Dating App Burnout With Marketing That Caters to Gen Z
A couple sits side-by-side in a diner booth, recounting how they met. Strangely enough, they were neighbors growing up--"I had a hundred chances to say hi to him," the woman recalls--yet they didn't...
View ArticleMichael Wolff Claims to Have Been Banned From News Networks Over Latest Trump...
Writer and journalist Michael Wolff has written three bestselling books about President Donald Trump that were extensively covered by the major news networks. He recently released his fourth book All...
View ArticleCBS Miami to Unveil AR/VR Studio for Sports and Weather
CBS Miami (WFOR) will unveil a state-of-the-art augmented reality/virtual reality studio on March 16 at 7:30 p.m. ET. The station group said the studio will redefine how sports and weather are reported...
View ArticleRevolving Door Roundup: Catherine Rampell Joins MSNBC’s The Weekend
Roundtable Addition: Catherine Rampell is joining MSNBC as co-host of The Weekend's 6 p.m. ET show. Formerly a Washington Post opinion columnist, Rampell joins Ayman Mohyeldin and a...
View ArticleWednesday, March 12 Evening Cable News Ratings: Jesse Watters Primetime...
Jesse Watters Primetime had a massive showing in the Adults 25-54 demo for Fox News with 550,000 viewers tuning in on Wednesday. Primetime also joined The Five in reaching 4 million total viewers, with...
View ArticleOrlando Fox Station Releases Footage of Tornado Hitting Station
Orlando Fox owned station WOFL has released footage of its studio getting hit by a tornado on Monday. The tornado destroyed two homes, according to officials. No injuries were reported. The footage...
View ArticleMSNBC’s Post-NBC News Plans May Include New Products
MSNBC president Rebecca Kutler and her senior executives are in the midst of preparing for the network to be spun off from the NBCUniversal News Group and join the newly-created SpinCo later this year....
View ArticleStreaming Ratings, Week of Feb. 10: Sweet Magnolias Climbs to No. 1
The power of friendship pushed the Netflix drama series Sweet Magnolias to the top of the chart of the most-watched streaming title for the week of Feb. 10, according to Nielsen Streaming Content...
View ArticleBalancing Innovation, Authenticity, and Human Creativity With AI
This post was created in partnership with Kantar AI is transforming marketing, pushing brands to rethink not just strategy but also how they engage consumers and balance automation with authenticity....
View ArticleConsumers Are Protesting Retailers’ DEI Policies, but the Boycotts Aren’t...
A nationwide boycott aimed at major retailers like Walmart and Amazon over their diversity, equity, and inclusion policies was meant to send a financial message. However, data from three separate...
View ArticleTicker: Newsmax Paid $40 Million to Settle Smartmatic Defamation Lawsuit
Top of the Ticker: A recent regulatory filing by Newsmax revealed that the network paid $40 million to settle its defamation lawsuit with Smartmatic. The case was settled in September with the terms...
View ArticleFox Phoenix Reporter Finds Sasquatch in Flagstaff Snowstorm
Phoenix Fox reporter Nicole Krasean found the creature it seems everyone's been looking for since, well, forever. Bigfoot or Sasquatch, as it is known, was in Flagstaff, Arizona during a winter...
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