Sunday, Feb. 9 Evening Cable News Ratings: News Ratings Plunge During Super...
With a total viewership number of 127.7 million in the United States alone, it is easy to see where all the cable viewers went on Super Bowl Sunday. Viewership plummeted while the Big Game unfolded in...
View ArticleFay Fredricks to Co-Anchor KNXV Evening Newscasts Starting in May
Fay Fredricks has been named co-anchor of the 5, 6 and 10 p.m. news at KNXV in Phoenix, Arizona. "I first moved to Arizona after college and have called this amazing place home for most of my adult...
View Article65 Years Ago, DDB Dared Americans to ‘Think Small’
If you walked into a museum, you could probably identify a number of artworks from across the room. You don't need to be an expert to spot a Picasso. In the same way, even if you're not a car...
View ArticleDonald Trump’s Super Bowl Interview Draws 11 Million Viewers
The Philadelphia Eagles' rout of the Kansas City Chiefs in Super Bowl LIX brought in big numbers for Fox with 127.7 million total viewers tuning in. Ahead of the Big Game, Fox News' Bret Baier scored...
View ArticleThe Super Bowl Hit Record Viewership. Does That Mean Ads Will Be More...
The Super Bowl continues to be a colossal event for brands and marketers, but will this year's Big Game have a lasting impact on the ad industry? Recently, Fox reported that Super Bowl 59 was the...
View ArticleMonday, February 10 Evening Cable News Ratings: 3 Fox News Show Draw More...
Fox News' Special Report with Bret Baier joined the four million total viewer club on Monday courtesy of his Super Bowl interview with President Donald Trump. FNC had three shows draw more than four...
View ArticleNBC Connecticut Makes Changes to Morning Show Lineups
NBC Connecticut (WVIT) has announced a few anchors changes. Eddie Randle has been named co-anchor of NBC Connecticut Today, Taylor Kinzler has been promoted to anchor of the program's weekend editions,...
View ArticleMSNBC Names Rebecca Kutler as New President
The "interim" tag has been removed from Rebecca Kutler's title at MSNBC. The network officially named her president on Wednesday. Kutler's appointment was announced by Mark Lazarus, CEO of the new...
View ArticleA Cybertruck Killed the Duolingo Owl. Netflix, WHO And Others Are Commiserating.
Brands are sending their condolences to Duolingo after fresh information emerged about the mysterious death of its iconic green owl mascot, Duo. The language learning app killed off Duo on Tuesday,...
View ArticleUnpacking the Future of Retail vs. National Media With Wella and Reckitt
On this episode of the Brave Commerce podcast, recorded at Brave Commerce Live 2024, two experts in media investment engaged in a candid debate on the evolving dynamics of brand media and retail media....
View ArticleGraham Media and Nielsen Reach Multi-Year Agreement
Nielsen and Graham Media Group have announced a multi-year agreement for Local TV measurement across the station group's six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke). The...
View ArticleAI Licensing Deals With Google and OpenAI Make Up 10% of Reddit’s Revenue
Content licensing agreements now account for about 10% of Reddit's total revenue, the company's CRO Jen Wong told ADWEEK in an exclusive interview Wednesday. "It's a small part of our revenue--I'll...
View ArticleThe Future of Sports Tech: Bringing Fans Closer to the Game
This post was created in partnership with IRCODE Technology is reshaping the fan experience, and at the intersection of sports and innovation, IRCODE is leading the charge. During a conversation at...
View ArticleSpectrum Ad Exec David Kline to Retire in May
Veteran advertising executive David Kline, executive vice president at Charter and president of Spectrum Reach, will retire in May. According to Spectrum, Kline's retirement "follows an illustrious...
View ArticleTuesday, Feb. 11 Evening Cable News Ratings: The Usual Suspects Repeat at No....
There seems to be a rhythm on Fox News and MSNBC as to which show will finish first in total viewers. Once again The Five and The Rachel Maddow Show take that slot for their respective networks. Over...
View ArticleDoes the Length of a Super Bowl Ad Matter?
This year, 30-second commercials in the Super Bowl went for more than $8 million; however, for some brands, that simply wasn't enough time. Dunkin', Pfizer, T-Mobile, Uber Eats, and TurboTax were some...
View ArticleExclusive: SAG Awards Unveils Sponsors for 2025 Ceremony on Netflix
The Screen Actors Guild Awards is ready for its close-up. ADWEEK can exclusively reveal the list of new and returning sponsors for the 31st edition of the annual ceremony, which streams live on Netflix...
View ArticleDonald Trump Announces Reciprocal Tariffs
President Donald Trump signed an executive order Thursday under which the U.S. would increase tariffs to match those that other countries charge on imports, the Associated Press reported. "I've decided...
View ArticleWinning Hearts and Minds: The Art of Super Bowl Advertising
This post was created in partnership with Zappi At ADWEEK's most recent Group Chat, industry leaders from brands like Zappi, Spotify, Uber, MSC Cruises, and PepsiCo gathered to discuss the many...
View ArticleStreaming Ratings, Week of Jan. 13: Cameron Diaz Is Back in Action Keeping...
Cameron Diaz's return to acting has paid off for her and Netflix, as her action comedy film Back in Action was the No. 1 streamed title for the week of Jan. 13. According to Nielsen streaming ratings,...
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