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The Super Bowl Hit Record Viewership. Does That Mean Ads Will Be More Expensive in 2026?

The Super Bowl continues to be a colossal event for brands and marketers, but will this year's Big Game have a lasting impact on the ad industry? Recently, Fox reported that Super Bowl 59 was the most-watched game ever, with 127.7 million viewers, despite the Philadelphia Eagles blowing out the Kansas City Chiefs. The Apple...

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