McDonald’s Follows Grimace’s Triumphant Return by Bringing Back Uncle O’Grimacey
Bringing back Grimace for his birthday in 2023 had such a positive effect on sentiment about McDonald's that the fast-food giant decided to go further down the family tree. The return of the Shamrock...
View ArticleTotino’s Super Bowl Ad Is Crushing News for Pizza-Roll-Eating Mascot Chazmo
As the General Mills marketing people tell it: "When Rose and Tim Totino opened their first pizzeria in Minneapolis, Minnesota, in 1951, they probably never imagined that they'd be serving up 300...
View ArticleCan AI Help Chris Hemsworth Stop Eating Priceless Art? Meta’s Super Bowl Ad...
What happens when two Chrises, one Kris, and a pair of AI-powered glasses walk into an art museum? Meta's answer: two 30-second ads for Super Bowl 59 featuring Chris Hemsworth, Chris Pratt, and Kris...
View ArticleLara Trump to Host Weekend Show on Fox News
Lara Trump, the daughter-in-law of President Donald Trump, is hosting a new primetime show on Fox News. My View with Lara Trump will air Saturdays at 9 p.m. ET beginning Feb. 22. That time slot's...
View ArticleAll the Movie Trailers From the 2025 Super Bowl
Dinosaurs, killer dolls, and Ethan Hunt, oh my! This year's Super Bowl movie trailers are storming the field ahead of the Big Game as Hollywood seeks a return to the blockbuster summers of years past....
View ArticleCBS News Releases Unedited 60 Minutes Transcript and Video as Producer Vows...
Updated on Feb. 5 at 4:30 p.m. ET CBS News has publicly released an unedited transcript of its 60 Minutes interview with former Vice President Kamala Harris that it previously provided to the Federal...
View ArticleThe Super Bowl Advertisers Winning the Battle for Attention Prior to Kickoff
For a while now, brands have sought to expand their Super Bowl ads beyond a mere 30-second broadcast during a commercial break. They've attempted to do so by posting their spot online days, or weeks,...
View ArticleLegendary KTVU Anchor Dennis Richmond Dies at 81
KTVU anchor Dennis Richmond has died. He was 81. Richmond was described as "the quintessential newsman of four decades" by the Fox owned Oakland station. His friends told KTVU he died in Grass Valley,...
View ArticleGrey New York Appoints Agnes Fischer as CEO
Grey New York has named former BBH USA president Agnes Fischer as its new CEO. Fischer will be tasked with overseeing Grey's flagship U.S. agency along with chief creative officer Thiago Cruz, who has...
View ArticleTuesday, Fed. 4 Evening Cable News Ratings: Fox News Most-Watched During WH...
MSNBC's streak of over a million total viewers between 4 and 11 p.m. was interrupted between 6 and 8 p.m. as its viewers did not show much interest in watching the press conference held at the White...
View ArticleOpenAI to Air Its First Super Bowl Ad
OpenAI, the artificial intelligence (AI) company behind ChatGPT, is set to make its Super Bowl ad debut this year, according to a report in the Wall Street Journal. A commercial during Super Bowl 59,...
View ArticleIf the Super Bowl Goes to Overtime, Prepare for a Wild Ad Bidding War
A Super Bowl overtime may be intense on the field, but it's got nothing on what happens behind the scenes with the ads. In an increasingly fragmented viewership landscape, Super Bowl commercials are...
View ArticleSuper Bowl 59: These Brands Are Capturing Buzz off the Field
Why spend $7 million for a 30-second Super Bowl spot when you can get just as much buzz--and way more bang for your buck--by skirting the live broadcast? Many brands this year are forgoing the...
View ArticleExclusive: How Tubi Built The Z-Suite’s Meta Ad Campaign
It is a truth universally acknowledged that a very meta TV comedy requires very meta marketing. And that's why Tubi is taking so much pride in the ad campaign for its ad world satire, The Z-Suite....
View ArticleRevolving Door Round-Up: Amara Walker Leaves CNN After 10 Years
CNN Departures: CNN This Morning Weekend co-anchor Amara Walker is leaving the network. Walker has been with the network since 2013, first as a CNN International anchor followed by a move to CNN in...
View ArticleAdam Devine’s Mission to Help His Wife Goes Awry in Cirkul’s Big Game Debut
Cirkul, a water bottle that allows you to flavor your water, is making its Big Game debut this year with an ad starring comedian Adam Devine. Steve Battista, CMO of Cirkul, said the concept of the ad...
View ArticleMeta Tests Streamlined Advantage+ Campaign Setup
Meta introduced several updates to its Advantage+ suite of artificial intelligence-powered automated ad products. The company is testing a streamlined Advantage+ campaign setup that combines its...
View ArticleGoDaddy’s Super Bowl Return: Reimagining Small Business Success With CMO Fara...
In this episode of Marketing Vanguard, host Jenny Rooney speaks with Fara Howard, CMO of GoDaddy, about the company's return to the Super Bowl after an eight-year hiatus. Fara shares insights into...
View ArticleAtlanta Fox Station Partners with Radio Station to Launch Simulcast Channel
Atlanta Fox owned station WAGA Fox 5 has partnered with Radio One Atlanta to launch a 24/7 audio simulcast channel of the television station's streaming content. HOT 107.9 HD2 will now be the home of...
View ArticleAmazon’s Ad Revenue Was $56 Billion Last Year
The numbers $56.2 billion -- Amazon's 2024 ad revenue in net sales. $17.3 billion -- The amount Amazon made from net sales of its advertising services during the fourth quarter of 2024, a 18%...
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