New Study Highlights How Much People Dislike Digital Ads
Social networks make announcement after announcement touting the increasing effectiveness of their ad-targeting capabilities, and most media companies build their economic models around a menu of...
View ArticleHow Twitter’s Trending Feature Can Be Applied to Every Area of Business
In 2013 Twitter launched its Trending feature -- a list of algorithmically-determined popular hashtags. Facebook rapidly followed suit, and since then the trending feature has become a staple of the...
View ArticleTarget is Everywhere in Tonight’s Episode of NBC’s Superstore, Including the...
Target is no stranger to TV integrations. Over the years, the brand has been featured prominently in several series, including Jane the Virgin, Revenge and Modern Family. But the retailer has rarely...
View ArticleThis Look Inside Spike Jonze’s Apple Ad Is as Fascinating as the Film Itself
Apple's short film "Welcome Home," directed by Spike Jonze and starring FKA twigs as a beleaguered city dweller whose drab apartment becomes a colorful, shape-shifting oasis thanks to her HomePod...
View ArticleHome Depot Is Building Out Visual Discovery and Shopping on Pinterest
Home improvement retailer Home Depot and visual network Pinterest have partnered to expand Pinterest's visual discovery feature--Shop the Look, with more than 100,000 shoppable products--to capitalize...
View ArticleSnapchat Beefed Up Its Snap Map Feature With Map Explore
Snapchat added a new element to its Snap Map feature that will bring users much more information from friends, as well as from the messaging application itself. Map Explore, which debuted Thursday,...
View ArticleZulily Keeps Viewers Off Balance With Zany Surprises in Its Wacky New Ads
"The whole world will be licking my legacy from their sticky fingers." "Why don't you try growing more feet for all those shoes?" "This got so dark. Quick, cut to a dog." Such lines punctuate Office of...
View ArticleYou Can Now Buy a Car at Walmart
Pharmacies, eye doctors, hair and nail salons and/or fast food joints in roughly 250 Walmart locations are getting a new neighbor as digital automotive marketplace CarSaver expands a car-buying program...
View ArticleGoodby Silverstein & Partners Beats Out Droga5, W+K to Win BMW Creative Review
BMW has named Goodby Silverstein & Partners as its new U.S. creative agency of record after a competitive review, the automaker confirmed today. In addition to brand creative, the agency will also...
View ArticleQ&A: Facebook’s Carolyn Everson on Privacy Changes and Protecting Consumers’...
Following Facebook CEO Mark Zuckerberg's announcement on Wednesday that Facebook plans to audit thousands of apps that might have had excessive access to user data on the platform until 2014, the...
View Article3 Ways Both Publishers and Advertisers Can Reach Generation Z
Millennials: The word alone is probably enough to draw a reaction from most people. In digital media, however, this generation has represented one thing: a profitable audience. But as millennials...
View Article3 Trends That Emerged From Shoptalk and What They Mean for the Retail Industry
At the third annual Shoptalk conference in Las Vegas, brands spoke on panels, at keynotes and with others in the industry about the various innovations they're working on to make consumers happy. Some...
View ArticleOld Spice’s New Print Ad in GQ Contains a Full-Sized Disposable Paper Blazer
Fragrance advertisers think they're cool with their scent-strip print ads in glossy magazines. But Old Spice, as it so often does, one-ups the industry with its latest stunt--a print ad in the new GQ...
View ArticleSocial Commerce Is Here, But Is It Ready for the Mainstream Consumer?
Between "buy it" buttons on Pinterest and shoppable posts on Instagram, social commerce feels less like a feature of the future and more like a possibility of the present. However, industry insiders at...
View ArticleHow Blockchain Tokenization Provides a New Opportunity to Track a Product’s...
The resale market for sneakers is a billion dollars, the overall resale apparel market is $17 billion, used smartphones are $17 billion. From apparel to consumer electronics to cars, a significant...
View ArticleThis Gorgeous Instrumental Music Video Is Laced With Lyrics No One Can Hear
It's weird being an immigrant. You come into a country where no one speaks your language or understands your references and can barely gauge whether or not you're funny, smart or worth knowing. But you...
View ArticleInstagram: Here’s How to Add a Profile Link or Hashtag to Your Bio
Instagram introduced the ability earlier this week for users to add profile links and hashtags to their bios. Our guide will show you how this feature works. Note: These screenshots were captured in...
View ArticleHow Embracing a Political POV Can Forge a Deeper Connection to Consumers
Brands have power when they have a purpose, a strong point of view that they can use to change the world around them. Granted, there are risks, but they can be mitigated through authenticity. In their...
View ArticleSonos Pulls Facebook Ads Following the Cambridge Analytica Scandal
Speaker manufacturer Sonos said in a blog post today that it was pulling its ads from Facebook and other tech platforms next week because the company is "concerned by the recent revelations about...
View ArticleThe Joy of ‘Dear Sophie,’ One of Google’s Early Humanizing Hits
It took a while for Google to learn how to do brand advertising. The company, founded in 1998, didn't embrace emotional storytelling until a decade later. An early success was "Parisian Love," a spot...
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