Pinterest Shopping Ads Are Now Available to More Brands
"Hundreds of businesses" are getting access to Pinterest Shopping Ads, which it began testing with "a couple of dozen" retailers--including Ulta, Venus, Overstock, Lowe's, eBay, Wayfair and IKEA...
View ArticleWe’re in a Retail Renaissance and Focusing on Data Is What Separates the...
Despite reports of hard times in retail, which most recently included the death of Toys R Us, a new report from Salesforce and Deloitte says we're actually in the midst of a retail renaissance, which...
View ArticleSamsung’s Cheil Expands Its In-House Content Marketing Divisions to the U.S.
Cheil North America today announced that it's taking its content marketing units, which first launched in Toronto in 2014, to the United States. Cylndr Productions will open shop in Ridgefield, N.J.,...
View ArticleWieden+Kennedy Is Losing the Founder and the Managing Director of Its Tech...
Nilesh Ashra and Paulo Ribeiro--the founder and managing director, respectively, of Wieden + Kennedy's creative technology group The Lodge--recently announced that they will be leaving the agency to...
View ArticleGoogle Announces Initiative to Help Publishers and Combat Fake News
At a press event in New York, Google announced today that it's rolling out the Google News Initiative, in which it's investing $300 million over the next three years. The goal is to help publishers...
View ArticleWhy the CEO of Glossier Thinks Retail Companies Need to Invest More in the...
Retail companies like to emphasize that they put the customer first, but in reality, it doesn't always shake out that way. Enter Glossier, a beauty brand that tailors its packaging and in-store...
View ArticleFacebook’s Data Predicament Isn’t Likely to Affect Advertising on Instagram
Facebook CEO Mark Zuckerberg is presumably sweating a little this week. The social platform's market cap dropped by $50 billion, and government officials on both sides of the Atlantic call for answers...
View ArticleYouTube Is Making It Easier for Users to ‘Go Live’
YouTube users on desktop can now livestream without dealing with encoders or additional software, and the Google-owned video site is working on adding that capability to specific mobile devices "in the...
View ArticleAmazon Is No. 1 on the 2018 LinkedIn Top Companies List
Amazon vaulted its way to the top of the 2018 LinkedIn Top Companies list, swapping positions with last year's leader, Google parent Alphabet, which came in second. They were joined in the top five by...
View ArticleGoogle Wants Retailers to Help Them Turn Search Queries Into Actual Purchases
Consumers use Google to search for products--and Google knows it. Now, with the introduction of Shopping Actions, the company wants to turn those search queries into actual purchases--while remaining...
View ArticleWalmart’s Ecommerce CEO Explains Why Its Many Acquisitions Will Help It Reach...
While Walmart's acquisitions of ModCloth, Jet, Bonobos appear like a game of catch up to the rest of the industry, Marc Lore, president and CEO of Walmart Ecommerce US, said there's a bigger strategy...
View ArticleDrew Barrymore Puts on Her Dancing Shoes in a Bubbly Musical for Crocs
Although Drew Barrymore is a prominent actor--a member of a legendary family of thespians, appearing at the age of 6 in ET, and, most recently, in the second season of the Netflix series Santa Clarita...
View Article6 Ways Social Media Can Enhance Your Adventure Travel
"Everyone wants to plan ahead and book something they read about on social media. Whatever happened to the excitement of just buying a plane ticket to a place without any reservations and then seeing...
View ArticleHow to Tell When a Product Is Truly Powered By AI
With technology moving as fast as it is, we're all scrambling to stay relevant. And marketers are no exception. Every day, we're met with stories about robots taking over our jobs and AI-less...
View ArticleFacebook’s Zuckerberg Responds to Cambridge Analytica’s ‘Breach of Trust’
After five days of silence from Facebook's top management over issues arising from misappropriation of Facebook user data by outside sources, CEO Mark Zuckerberg said the company plans to audit all...
View ArticleFord’s Chief Brand Officer Is Leaving the Company
Ford vp and chief brand officer Musa Tariq is departing the company after a little over a year in his role. CMO Joy Falotico will take the reins of the company's brand work. "Musa is a proven leader of...
View ArticleTwitter’s Chief Information Security Officer Is Leaving the Company
Twitter's chief information security officer is leaving the company, a Twitter spokesperson has confirmed to Adweek. Michael Coates, who has been Twitter's CISO since early 2015, is departing to start...
View ArticleTaco Bell Unveils Chips Inspired by Famed ‘Fire’ and ‘Mild’ Hot Sauce Packets
If you love the taste of Taco Bell's hot sauce packets, then you'll be excited about the company's latest innovation: Tortilla chips based on the mild and fire sauces. Starting in May, the hot...
View ArticleHallmark Channel’s Upfront Was Snowed Out, But Winter Is Still Its Favorite...
For Crown Media Family Networks, winter giveth--and winter taketh away. The Christmas holiday was once again a bonanza for the company's Hallmark Channel. On the strength of Countdown to Christmas, the...
View Article5 Ways Social Media Will Disrupt Politics
Digital platforms took center stage in the election process when former President Barack Obama used them to reach young voters and win the presidency in 2008. Since then, its growing use and influence...
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