4 Charts Reveal What’s Happening With US Presidential Ads in Swing States
Although Democrats continue to pour more money than Republicans into presidential advertising on a national level, the 2024 contest between Vice President Kamala Harris and former President Donald...
View Article3 Tactics Legacy Media Brands Are Using to Stay Relevant
Some say traditional media is dying, but legacy brands are finding ways to innovate and endure in an ever-shifting landscape. Leaders from Time, Essence, and Eater convened at ADWEEK's Mediaweek in New...
View ArticleThe 2024 Election Battle Has Moved to Streaming, but the Rules are Barely There
Political campaigners have been spending billions of dollars on ads on streaming services, which promise to marry the persuasiveness of TV spots with the precision of digital targeting. What's still...
View ArticleGoogle’s Strong Earnings Indicate Its Search Dominance Is Going Nowhere
Google parent Alphabet reported strong earnings this quarter beating analyst expectations, with search advertising powering that growth along with AI-fueled search products. Google Search and other...
View ArticleHow Flonase Made Allergy Magical With Bridgerton
Allergy medication isn't always the most obvious product category to partner with one of streaming's buzziest shows, acknowledged Amy Lanzi, CEO of Digitas North America, the media agency of...
View ArticleHere Are the Cable News Ratings for October 2024
The presidential race between Vice President Kamala Harris and former President Donald Trump has dominated the news cycle since the summer, and October was no different. The one exception to the...
View ArticleOgilvy’s Clients Just Received a Curious Package: A Golden Ticket to Ogilvyland
Five major Ogilvy clients received golden tickets yesterday morning--but they won't get them into Willy Wonka's Chocolate Factory. Instead, the tickets promise entry into Ogilvyland: a satirical fossil...
View ArticleAmazon Announces NBA Studio and Black Friday Game
Ahead of details of the NBA's new media deal recently coming out in unsealed court documents, Amazon was already revealing plans for the league's 2024 Black Friday games and its new NBA studio. At...
View ArticleRyan Leslie Hacked Artist Marketing With an SMS. Then Bad Bunny’s Team Called
When Grammy-nominated artist and multi-platinum producer Ryan Leslie released his 2016 album MZRT, there were no billboards, bells, or whistles. Instead, he promoted it via an inbound SMS campaign,...
View ArticleWhat the Chief Media Officer Job Looks Like in 2024
The role of the chief media officer is evolving, and marketing and media are only pieces of the job description. During a discussion at Mediaweek, three chief media leaders--Brad Feinberg, Molson Coors...
View ArticleWeek of October 21 Cable News Ratings: Election Day’s Approach Reels in More...
This is TVNewser's basic cable network ranker and cable news report for the week of October 21, 2024. With the presidential election two weeks away, the big three cable news networks focused on...
View ArticleNBCU Parent Comcast Explores Spinning Off Cable Networks
The numbers $1.9 billion -- The final total for Paris Olympics revenue for Comcast and NBCUniversal. $1.4 billion -- The record-setting revenue from Olympics ad sales. $300 million+ -- The Olympics...
View ArticleSephora and Taika Waititi Want Holiday Shoppers to Know It’s Not That Deep
Sephora wants to remove the pressure to buy the perfect holiday gift with a comedic campaign directed by Academy Award winner Taika Waititi. The ads, created by agency TBWA\Chiat\Day LA, reassure...
View ArticleIntegral Ad Science Is Raising the Prices of Brand Safety Solutions for Buyers
Integral Ad Science, which sells brand safety and ad verification solutions to advertisers, is raising its prices, three sources with direct knowledge told ADWEEK. Clients of Yahoo's demand-side...
View ArticleHow Friction Can Create Media Growth Opportunities
In a media landscape that is constantly reinventing itself through new technology and behaviors, it's not surprising that friction is created as old meets new. But knowing how to harness that friction...
View ArticleElection Night 2024 Set Tours: Fox News Debuts ‘Powerful’ New Studio
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary...
View ArticleFree AF Ads Tout Sober October Without Judgement
Sober October may be the lesser-known little sister of Dry January, but both movements share a core sensibility--they're less a mandate and more a suggestion. In short, "soberish" is totally...
View Article3 Tips for Success in Social Commerce and Creator Marketing
Social commerce is on the rise, but it's not a guaranteed path to success for brands unfamiliar with the cadence and culture of social platforms and creator marketing. To discuss how brands can turn...
View ArticleWNEP Shows Voting Results Test by Accident
Scranton, Pennsylvania ABC affiliate WNEP has admitted accidentally showing test results for the upcoming November 5 general election. The results appeared during an early Sunday evening broadcast of...
View ArticleElection Night 2024: CNN Shares Its Coverage Plans
CNN's deep roster of anchors, correspondents, analysts, and commentators will be out in full force on Election Night. Look for coverage to span multiple platforms, including cable networks CNN and CNN...
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