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The Rise of Media Quants
The promise of the Internet was a digital world in which the consumer was king. But in The Daily You, Joseph Turow, a professor of communications at the University of Pennsylvania’s Annenberg School,...
View ArticleInitiative Named Media AOR for Roadside Attractions
In the midst of Hollywood awards season, IPG's media agency Initiative will be working with an Academy Award-winning client. Initiative has announced that it will be the media agency of record for...
View ArticleCalling All Media Plans!
Adweek is now calling for submissions for Media Plan of the Year. This year we welcome all submissions from media agencies free of charge. Please submit your best work (from July 1, 2011, to this...
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CBS’ Poltrack Unveils New Media Planning Tool
CBS and the Keller Fay Group next Tuesday will unveil new research that demonstrates how television remains the dominant driver of meatspace word-of-mouth conversations, those offline exchanges...
View ArticleNew Yahoo COO to Be Based in New York
Yahoo’s new chief operating officer Henrique de Castro isn’t slated to start until the middle of next month, according to All Things D, but when he does, he won’t be working alongside CEO Marissa...
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The 2012 Jay Chiat Awards for Strategic Excellence
Previously called the 4A’s Awards for Account Planning, the awards were renamed in 2004 in honor of advertising legend Jay Chiat, who is credited with introducing the discipline of planning to the...
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Everything You Know About the Media Biz Is About to Change
The reason we spend so much time planning is because the consequences of making wrong media calls are very, very costly. We could buy media against the wrong target, wasting millions of dollars ($4...
View Article2013 Media All-Stars Call for Submissions
Adweek's 2013 Media All-Stars recognizes the most accomplished and powerful executives in media planning and buying. Adweek will profile 12 Media All-Stars, including Media Executive of the Year and...
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Spark Wins Ace Hardware's Media Duties
Ace Hardware has selected Starcom MediaVest Group's Spark agency to handle media planning and buying following a review, Adweek has learned. The assignment includes both traditional and digital work....
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Reckitt Benckiser Reviews Its Global Media Account
Reckitt Benckiser has launched a global review of its media planning and buying business. The review encompasses both traditional and digital media buying. A global media spending figure was not...
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Starcom Defends Another Key Account in A-B InBev
Another major Starcom account is in review. The agency that's defending its turf in Samsung's global review also finds itself in the hot seat on its Anheuser-Busch InBev business in the U.S.,...
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This Media Agency Gets a Windfall Out of Bayer's Merck Deal
Bayer HealthCare has shifted U.S. media planning and buying for its newly-acquired Merck consumer product line to MediaCom from Initiative, a Bayer executive confirmed. Annual media spending is...
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L'Oreal's Luxury Brands Make Shift in Comms Planning
It hasn't been a great week for Publicis Groupe's media networks. On the heels of Mars moving its global planning business out of the French company's Starcom agency, another marketer, L'Oréal, is...
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General Mills Awards Global Media Duties to Mindshare
Mindshare, which three weeks ago won U.S. media chores for General Mills, has now added global duties for the Minneapolis-based packaged-goods titan. The consolidation at the agency, a unit of WPP's...
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MediaCom Bolsters Digital With New Leadership, Including First 'Head of...
Adweek's reigning U.S. media agency of the year, MediaCom, has made three senior additions to its domestic management team. Tamara Alesi and Andy Littlewood have been named managing partners. Alesi,...
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Clients Are Demanding Better Agency Collaboration. Here Are 5 Ways to Get There
I finally watched the Steve Jobs movie the other night and truly pondered his genius and the impact he made on the world. When I broke into the business, we used electric typewriters that had the...
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Adweek Podcast: Let's Talk About the Year's Best Media Plans
Creative brilliance doesn't require a big budget—but it does require a big idea. And this week, we're looking at some of the year's best. Some, like Netflix's #FU2016 campaign for House of Cards,...
View ArticlePinterest Now Lets You Archive Boards, Rearrange Pins and More
Pinterest released a series of new updates, allowing users to better organize their Pins and boards. First, users can now archive boards they no longer need, such as wedding boards. Archived boards are...
View ArticleHow Papyrus Leveraged Its NY Fashion Week Partnership to Empower Women on the...
When you think New York Fashion Week, you obviously think of fashion brands, and maybe makeup and hair care brands, too. Paper products don't tend to top the list, but Papyrus has been working with...
View ArticleArizona Republic Editor Nicole Carroll Named Editor in Chief of USA Today
Gannett looked internally for its new newsroom leader at USA Today, naming Nicole Carroll the new editor in chief. Carroll joins the publication from The Arizona Republic and azcentral.com where she...
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