A Pioneering Single Mom Created Liquid Paper, and It’s Been Fixing Typos for...
Bette Nesmith Graham was in a terrible fix. It was 1954, and the Texas Bank and Trust, where she worked as a secretary, had just replaced its old manual typewriters with new IBM electrics. Graham had...
View ArticleWhy Brands Are Faking Out Consumers With Ads Disguised as Movie Trailers
In the weeks leading up to the Super Bowl, movie buffs were surprised to find IMDb pages popping up online and unexpected trailers dropping for what appeared to be a reboot of Crocodile Dundee. The...
View ArticleInfographic: As Gen Zers Become Parents, Here’s What Brands Need to Know
Sure, children are the future, but perhaps even more so, parents are the future. Now that Gen Z is growing up, how can brands access the ever-changing demo and target them as parents? Pregnancy and...
View ArticleSpike Jonze and FKA twigs Made a Jaw-Dropping Short Film for Apple’s HomePod
Spike Jonze has long been deeply embedded in the dance world. He explored movement in everything from the Fatboy Slim videos he helped to choreograph in the late '90s, to Levi's "Crazy Legs" commercial...
View ArticleFacebook’s New Tool Allows Travel Brands to Shape Vacationers’ Plans From the...
Travel advertisers on Facebook no longer have to wait until vacationers have chosen a destination to begin the courtship process, as the social network introduced new ad product trip consideration,...
View ArticleMetro Germany Fêtes Women’s Day by Giving Newborn Babies an Entrepreneurial...
Nearly half of women want to start a company. Just 12 percent think they ever will. The biggest thing stopping them? Lack of financial support. These findings come from Dusseldorf, Germany-based...
View ArticleBBDO New York’s Snickers Campaign Flaunts Some Uncomfortable Situations
Snickers may have sat out the Super Bowl this year, but BBDO New York is back with some new takes on its ongoing "You're Not You When You're Hungry" campaign for the brand. Two new 30-second spots...
View ArticlePinterest: Here’s How to Archive and Unarchive a Board on Mobile
Pinterest recently introduced the ability for users to archive boards they're no longer using. For instance, if a user has created a wedding planning board, they may wish to archive the board after...
View ArticleWant to Know Which SXSW Events Are Must-Sees? Ask This Chatbot
Marketers, startups and media are descending on Austin, Texas this week for the annual digital marketing festival South by Southwest Interactive, where they'll navigate hundreds of parties, panels,...
View ArticleBarneys Wants to Tell a Memorable Story With VR, Fashion and Dance
Luxury retailer Barneys New York seeks to tell a story shoppers will remember in its new VR experience. In partnership with electronics company Samsung and contemporary dance troupe the Martha Graham...
View ArticleIndependent Ovation Positions Itself as Brand-Friendly Alternative to TV...
As another upfront season begins, most big media companies involved are in the midst of a mega-deal that has either just closed (Discovery-Scripps), is in progress (Disney-Fox and AT&T-Time Warner)...
View ArticleUnilever Claims to Cut Marketing Spend by 30% After Taking Production Work...
Unilever, which has taken repeated steps to combat increasing pressure on the consumer-products space, announced in its 2017 annual report last month that it had cut marketing expenses by about 30...
View ArticleYouTube Studio Will Soon Become the Default, Along With Some New Analytics
YouTube announced that the YouTube Studio tool it began testing in beta last June as an alternative to Creator Studio will become the default experience for several creators "over the coming weeks,"...
View ArticleHyundai Agency Innocean and CCO Eric Springer Sued for Sexual Harassment,...
A lawsuit brought by a former executive at Hyundai's Innocean Worldwide accuses the agency and its chief creative officer of sexual harassment, discrimination, retaliation and wrongful termination....
View ArticleHere’s How Agencies Around the World Celebrated International Women’s Day
Agencies of all sizes made a point of recognizing International Women's Day today as movements like #MeToo and #TimesUp increasingly move from the entertainment and media worlds to the ad industry....
View Article5 Pillars for Your Social Shopping Plan
We continue to experience ongoing real-time shifts in the way consumers engage with content and commerce. From a business opportunities perspective, none of these patterns is more electrifying than the...
View ArticleThe Future Is Digital, but Most Marketers Overlook the Value in Human Connection
As marketers, we know the oldest, most basic form of brand marketing is also the most powerful: word of mouth. In spite of highly advanced digital marketing tools, massive amounts of data and infinite...
View ArticleWhere to Eat in Austin During SXSW, as Voted by Marketers
From some of the country's best BBQ to tacos and margaritas, Austin, Texas has a serious restaurant scene that's an added treat for South by Southwest attendees. The festival also makes Austin's top...
View ArticleG.I. Joe Dances His Way Through MoneySuperMarket’s Hilarious, Mustache-Filled...
How do you, the cost-conscious consumer, feel when you've just saved a bunch of money by using a price comparison website? Is it anything like meeting Mr. Right, the man of your dreams? Might you even...
View ArticleLinkedIn Is Prepping for Europe’s General Data Protection Regulation
LinkedIn announced several changes to its terms of service, saying that many of them were driven by the General Data Protection Regulation, which takes effect in Europe in May. Vice president of legal...
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