The Drone Racing League Is Changing the Way Brands Partner With Sports Leagues
A major ad campaign for a brand is usually created by an ad agency or the brand's in-house agency. A sports league like the NFL or NHL creating an entire ad campaign? That's not typically done. That...
View ArticleAn Opioid Addict’s Three-Day Detox Was Streamed to an NYC Video Display
America in recent years has awoken to the epidemic of opioid abuse, but often we hear about it only through the lens of the aftermath: Either as tales of those who walked back from the brink or of...
View ArticleThere Have Been Nearly 10 Million MLB Playoff-Related Tweets Since Oct. 2
The Los Angeles Dodgers travel to Fenway Park Tuesday night to take on the Boston Red Sox in game one of the 2018 World Series, and Twitter said there have been nearly 10 million tweets related to the...
View ArticleGrey Wins Creative Review for McCormick & Co. and Frank’s RedHot
McCormick & Co., the Baltimore-based maker of spices, seasoning mixes, condiments and other flavor-based products, named Grey New York as its new agency of record after a competitive review. Grey...
View ArticleOculus Co-founder Leaves Facebook Just a Month After Instagram Co-founders
The co-founder of Oculus is leaving Facebook. Brendan Iribe, who created the viral reality platform six years ago, announced in a Facebook post today that he's departing the company four years after...
View ArticleIn These Charmingly Creepy Halloween Ads, the Undead Want to Talk to You...
Life insurance is a serious topic that usually includes suitably sober advertising. Indeed, keeping your loved ones taken care of is important, but marketing's approach to sparking a conversation on...
View ArticleHaymaker’s Chief Creative Values Hybrid Talents Above All
When Jay Kamath first hit the job market with his newly earned architecture degree in 2005, the advice he received from those in the field wasn't exactly encouraging. "A lot of architects I was meeting...
View ArticleWhat a Decentralized Web Means for Digital Advertising
Startups have been working on projects to decentralize the web for years--it was even a plot point in the last season of HBO's Silicon Valley--but tongues really began wagging when the father of the...
View ArticleThis Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores
Touching women's hearts and treating them the right way is no passing fancy for a creative agency called Fancy. Katie Keating and Erica Fite formed the shop in 2011, years before sex-related issues...
View ArticleThis Ad for Ubisoft’s New Game Is a Heart-Pounding, Fantastic Voyage to Wild...
Star light, star bright, first star I see tonight, I wish I may, I wish I might ... blast off this rock and kick some intergalactic butt! That dream comes true for an imaginative schoolboy during...
View ArticleThis Hilarious Ad Busts the Idea That Life Was Better Without Smartphones
If the millions (hyperbole alert) of insufferable think pieces and research on the topic are any indication, separating one's self from a smartphone is a pretty good idea. But, like all things in life,...
View ArticleTeens Watch Netflix Over Other Streaming Services, Survey Finds
A new study is out and results show ... teens still enjoy a good Netflix and chill. With an average age of 16, over 8,500 teens from 48 states were questioned for the 36th semi-annual Taking Stock With...
View ArticleHow Marketers and Telcos Can Collaborate Despite a Constantly Fluctuating Market
Verizon, AT&T and Sprint have all decided to stop providing location data to third-parties. While some onlookers are declaring that "the party is over" for marketers using telco data, that's really...
View ArticleThe NYPD Is Investigating the Murder of a Longtime Agency Copywriter
A four-decade career in advertising came to a tragic end over the weekend. According to a statement from the NYPD's Office of the Deputy Commissioner of Public Information, police officers responded to...
View ArticleBeto O’Rourke Was Facebook’s Big Spender on Political and Issue Ads From May...
From May 1 through Oct. 20, a total of $256,392,363 was spent on Facebook ads for political campaigns or issues of national importance, covering 1,677,184 ads, according to the social network's new Ad...
View ArticleSpotify and Warner Bros. Created a Spot With 3D Sound to Promote A Star Is Born
Bradley Cooper and Lady Gaga have charmed audiences with their undeniable chemistry in the latest remake of A Star Is Born. This time, the tale of a country rock star and an up-and-coming pop star...
View ArticleFacebook Just Introduced Messenger 4, a Simplified Version of Its Flagship...
"Move fast and break things" has apparently given way to "keep it simple" for the team behind Facebook Messenger. Vice president of Messenger Stan Chudnovsky unveiled Messenger 4, a new, simplified...
View ArticleOmnicom Picks Up Mercedes-Benz’s $950 Million Global Media Business
Daimler AG, the parent company of the Mercedes-Benz luxury auto brand, has awarded its global media planning and buying business to Omnicom Media Group after a competitive review, Daimler AG confirmed...
View ArticleYouTube TV Is Taking Over the World Series Again With AR Ads and That...
For the second year, YouTube TV will be taking over the World Series with a partnership that is likely to ignite another heated debate among viewers, as it did in 2017. The live TV streaming service is...
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