Index Exchange Halts Controversial Bid Caching Following Investigation and...
Index Exchange is to press pause on a controversial real-time bidding (RTB) tactic known as "bid caching" after an impassioned debate kicked off last week. The ad exchange has contacted partners...
View ArticleThe Late-Night Shakeup Continues as TNT Orders a Pilot Featuring Niecy Nash
It's been a brutal summer for late-night shows, with five of them getting the ax in the last two months. Now TNT hopes to fill the void by ordering a new pilot for a late-night show featuring its Claws...
View ArticleDropping the Filter: How Brands Can Navigate Instagram’s IGTV
Instagram made its name by offering photo filters that gave the amateur's pictures some professional sheen. But lately, its video offerings have been also become a place where brands offer unfiltered...
View ArticleOn the Adweek Podcast: Creativity in the Age of Trump
In this increasingly polarizing political climate, can you blame brands for playing it safe? Ever since Trump was elected, there's been a kind of creative hangover in the industry, and bland spots have...
View ArticleJoanna Coles Is Working on Her ‘Next Chapter’ From the Beach
Though she left after serving as Hearst Magazine's first chief content officer weeks ago, Joanna Coles hasn't given up her signature treadmill. She just moved it to the beach instead. Turns out I can't...
View ArticleHavas CCO Explains Their Odd Internal Video Starring Juice Bars and Poop Emojis
Havas North America is a little different, and the privately owned network doesn't do things quite like all the other ad agencies you know. At least that's what co-chairman and chief creative officer...
View ArticleHow an Apple Vet Ended Up Starting Verizon’s In-House Shop
For Andrew McKechnie, the journey from joining global agency FCB as a copywriter in January 2001 to becoming svp and CCO of Verizon in February 2017 was a steady climb. "I worked up the ranks in a...
View ArticleBerlin-Based Design Agency Edenspiekermann Brings a European Approach to the...
Creative design shop Edenspiekermann of Berlin has spent the past two years importing its Euro-design vibe to America via its U.S. headquarters in Los Angeles and offices in San Francisco and Chicago....
View ArticleArtificial Influencers Are Attracting the Attention of Brands
Shudu Gram, a South African Instagram model with flawless dark skin and a perfectly symmetrical face, has garnered 130,000 followers since appearing on the platform a little over a year ago. She's...
View ArticleHow Brands Can Use AI to Boost Their Email Marketing Strategy
For many marketers, email is the channel that delivers the highest ROI. But what if it could perform even better? Average open rates for email hover around 21 percent and click-through rates are a...
View ArticleHow Ritual Is Marketing a Direct-to-Consumer Vitamin Brand in the Age of...
In the age of the wellness craze--often featuring health experts lacking classic credentials, DIY home medical remedies and somewhat extreme measures like juice cleanses--brands make bold promises...
View ArticleTelemundo, Mashable Partner for Regular Tech Programming on Linear TV
Mashable and Telemundo are expanding their partnership to linear TV. The technology segment, dubbed El Pulso v?a Mashable, will air in Spanish every Tuesday on Telemundo's morning show, Un Nuevo D?a. A...
View ArticleTop 5 KPIs Social Media Marketers Need to Track and Improve
Social media is an important business tool. According to the 2018 Global Digital Report, there are over 3 billion active social media users. It's no wonder, therefore, that businesses continue to...
View ArticleAgency George P. Johnson Taps Onetime IBM Lead at Ogilvy to Handle His Former...
Experiential marketing agency George P. Johnson (GPJ) announced the hiring of Marcos Ribeiro as vice president, global executive creative director for the IBM account, as he can provide expertise on...
View ArticleIf You Click on the Idiotic Offer in Snickers’ New Banner Ad, the Brand Asks...
Why on earth would you click on a banner ad promising you one Snickers for the price of two? The real answer is probably just an errant click, or perhaps simple curiosity. But Snickers is convinced...
View ArticleMondelēz Redesigned Barnum’s Animals Crackers Packaging, Removed Cages to...
For decades, Barnum's Animals packaging depicted lions, tigers and bears in cages. That stops today. The Mondel?z International cracker brand has a new illustration on its packaging, showing animals...
View ArticleANA Calls on Supreme Court to Take Up Case Linking Lead Poisoning to Early...
Last week, the Association of National Advertisers (ANA) and a libertarian-leaning public interest law firm filed a "friend of the court" brief imploring the United States Supreme Court to take up a...
View ArticleLand O’Lakes Spotlights Female Farmers in Its Feminist Reimagining of ‘Old...
Old MacDonald may have had a farm with a dog, cows and some chickens, but he also had something far more important to keeping said farm running--a daughter. At least according to Land O'Lakes'...
View ArticleWhy Facebook Is Reducing Advertisers’ Targeting Capabilities
Facebook is reducing the targeting capabilities available to advertisers on the social network by 5,000 in hopes of curtailing discriminatory practices. The move comes amid a hail of public criticism...
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