Q&A: Hearst Magazines’ New Chief Content Officer Kate Lewis Wants to Focus on...
Kate Lewis has been named chief content officer at Hearst Magazines, only the second person to be named to the position. The appointment comes days after Joanna Coles confirmed that she would be...
View ArticleHere’s the Toys R Us Rebranding That Never Saw the Light of Day
Bankruptcy isn't usually the beginning of an agency's relationship with a brand. But opportunity can come in unexpected forms, and creative consultancy Lippincott decided to toss the dice and try...
View ArticleRoyal Caribbean Now Sets Your Vacation Photos to Music Using AI
Everyone loves posting a good vacation photo to Instagram--but what if each one could have its own unique soundtrack, too? Royal Caribbean is experimenting with that possibility, on Tuesday launching...
View ArticleMagic Leap Is Finally Ready to Release Its Long-Awaited Augmented Reality...
Magic Leap--the well-funded, well-hyped and yet mysterious augmented reality company--is finally ready to release its first AR headset. Today, the company announced it's begun shipping the Magic Leap...
View ArticleWalmart Is Reportedly Creating an Everlane Rival Brand Targeting Gen Z
Walmart's ecommerce strategy appears to be shifting from acquiring brands that appeal to millennials to creating an in-house brand targeting Gen Z. According to a Business of Fashion report, Walmart is...
View ArticleTV Isn’t Dying—Subscriptions Are Changing From Cable to Broadband Instead
It's become an article of faith among people who write about the television industry from a distance that a massive wave of cord cutting is upending television as we know it and the entire ecosystem is...
View ArticleSleep Number’s NYC Shop Is a Tech-Lovers Experience Aimed at Challenging...
Everywhere you look, it seems mattress companies are opening sleep lounges with nap pods or attending major industry events like SXSW to showcase products that improve your sleep quality, and therefore...
View ArticleAds for Bail Bonds Are Now Prohibited on Facebook, Instagram, Messenger,...
Chico's Bail Bonds may have been able to sponsor the Bad News Bears, but it can no longer run ads on Facebook. The social network said in a blog post that ads for bail bonds are now prohibited on...
View ArticleHow USA Today Network Is Transforming for a Digital Future
Less than a year into her role as president of USA Today Network, Sharon Rowlands is creating what she calls "a sense of urgency" for the publisher of USA Today and more than 100 local news brands...
View ArticleWomen in Media & Sports Summit: Data Can and Should Be Used to Empower Women
At Adweek's Women in Media & Sports summit last night, panels of leading women in the industry talked about how we can continue to better advocates for women and underrepresented minorities in the...
View ArticleFor Generations, These Himalayan Villagers Have Been Land Rover’s Most Loyal...
Land Rover turns 70 this year, and for almost that long, a pair of isolated villages near the Nepal-India border have relied on a small fleet of the automaker's rugged vehicles to get food and supplies...
View ArticleSamsung Unveils Its First Smart Speaker Alongside the Galaxy Note 9
Samsung is continuing to build its own ecosystem of devices, rolling out its first smart speaker and a new smartwatch alongside the next generation of the Galaxy Note series smartphone. At its...
View ArticleEnd of an Era as Havas ‘Crowdsourcing Agency’ Victors & Spoils Closes Shop
Another groundbreaking experiment ground to a slow halt last week as Victors & Spoils, the Boulder, Colo.-based shop that once promised to lead agencies toward a new model, went out of business...
View ArticleWave Goodbye to Facebook Friend List Feeds
Another little-used Facebook feature is falling by the wayside, as the social network is alerting people via messages on its flagship mobile application that friend list feeds will be unavailable as of...
View ArticleDentsu Inc. Considers Restructuring Operational Model to ‘Maintain and...
Dentsu Inc., parent company of Dentsu Aegis Network and agencies like mcgarrybowen, Carat, 360i, Merkle and Isobar, is considering a restructuring plan which would see it split into an operating...
View ArticleThe Good Place’s Writers Are Crowdfunding Legal Aid for Kids Separated From...
NBC's The Good Place has already accomplished the seemingly impossible by making philosophical debate the centerpiece of pop culture phenomenon. Now the creators hope to do a bit more by proving the...
View ArticleHow Radio Can Help Supermarkets Compete With Amazon Go
Amazon Go has completely overhauled the in-store shopping experience by eliminating its biggest flaw: the loathed and often lengthy check-out process. Since debuting its cashier-less Seattle location...
View Article3 Things to Keep in Mind While Building Out a Social Strategy
Consumers scroll through hundreds of feet of content per day in their social news feeds, not to mention the amount of content they take in from television, display media across the internet, email, out...
View ArticleHow Bravery and Teamwork Across Media Will Usher In a New Age of Advertising
I love the media industry. We have the ability to shape the world. We raise awareness. We create connections among people from across the world. We create joy. But it's no secret that our industry is...
View Article‘Unfun’ Products and Effective Influencer Marketing: It’s All About the Delivery
It's easy to see how certain products lend themselves naturally to influencer marketing. They're visually rich. Or fun to have. Or fashionable. (Or all three.) And they're also immediately perceived as...
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