Google Is Playing the Long Game in Africa, but Will Its AI Center Pay Off?
Google's forays into Africa have culminated in the announcement of the company's first AI center on the continent, which is set to launch in Ghana's capital of Accra later this year. Google chose Ghana...
View ArticleIt’s Time for Advertising to Stop Perpetuating Negative Stereotypes About Aging
It's a truth universally acknowledged that a brand in possession of a good marketing strategy must be in want of a customer under the age of 35. So obsessed are we with millennials and Gen Z today that...
View ArticleThis PSA Tackles the ‘Mate Code’ That Keeps Guys From Stopping Their Drunk...
In a somewhat similar fashion to Palau, New Zealand takes its protection of the environment. As one enters the country, signs are prominently displayed articulating the strict laws designed to keep the...
View ArticleFX Opens Up Its Ad-Free FX+ Offering to All Current Subscribers
It's been one year since FX launched FX+, in which subscribers can receive commercial-free access to all of FX and FXX's current original series, as well as many library titles, for an additional $6 a...
View ArticleGetting Laid Off From Ogilvy Was the Hardest, Best Thing That Happened to My...
Last week, I celebrated my redundaversary: two years since I was made redundant from Ogilvy London. And I do mean "celebrated," as, honestly, it was the best thing that could have happened to me. Over...
View ArticleBurger Sales Quadrupled After IHOP Became IHOB
Remember that time when the International House of Pancakes decided to shock the world and changed its named to the International House of Burgers? At the time, you may have been one of the many...
View ArticleCoppola Winery Is Using Music Festivals to Educate Consumers About Its Canned...
In recent years, canned wine has become ubiquitous. The convenience of a can, coupled with clever packaging and more approachable messaging, has helped marketers grow millennials' interest in drinking...
View ArticlePeak TV Is Still ‘a Ways’ From Peaking, FX’s John Landgraf Says
Three years after FX Networks CEO John Landgraf coined the term "peak TV" to describe the overwhelming amount of content available on broadcast, cable and streaming platforms, the exec said the deluge...
View ArticleWatch Two Heartbreaking Perspectives of Cyberbullying by Flipping Your Phone
Being a teenager is tough. For any victim of bullying, social media adds fuel to the fire. Wunderman Buenos Aires created a cyberbullying campaign for the Argentina-based telecommunications company,...
View ArticleJoanna Coles Is Leaving Hearst Magazines
Joanna Coles, the chief content officer of Hearst Magazines, is stepping down, The New York Post reported today. Hearst did not return multiple requests for comment. Coles is expected to leave the...
View ArticleBurberry Gave a Famed Designer 4 Weeks to Redesign Its Logo, and Here’s What...
Burberry unveiled two new aspects of its brand identity this week: One was a quite lovely tessellated monogram created from the initials of founder Thomas Burberry. The other was a new wordmark for the...
View ArticleCondé Nast Seeks Buyers for 3 Titles That Can ‘Realize Their Full Potential’
Cond? Nast CEO Bob Sauerberg confirmed Thursday to staffers in a email that after a review to determine which titles were "vital" to growth, the publisher of Vogue and The New Yorker would sell off...
View ArticleFX’s The Americans Wins 3 TCA Awards For Its Final Season
The Americans capped off its gripping final season by winning three Television Critics Association (TCA) Awards on Saturday night. At the ceremony in Los Angeles, FX's critically acclaimed drama, which...
View ArticleCBS Entertainment Chief Kelly Kahl Says Les Moonves Allegations Are ‘Hard For...
The analysts on CBS' earnings call last Thursday may have been content to ignore the elephant in the room--The New Yorker's incendiary story in which six women accused CBS Corp. chairman and CEO Les...
View ArticleAs Les Moonves Allegations Engulf CBS, the Murphy Brown Revival Will Air a...
When Murphy Brown returns to CBS this fall after a 10-year hiatus, the series will be just as provocative as it was during its original run. In the revival's first episode, "we really stick our heads...
View ArticleFacebook Has 4 Experts Weigh In on Data Portability
Data portability between Facebook and other applications was the focus of the latest installment in the social network's Hard Questions series. Director of public policy Matt Perault introduced a...
View ArticleLinkedIn Tweaked Its Experience Section to Group All Positions at the Same...
LinkedIn tweaked the design of its experience section with an eye toward helping professionals on its network better highlight their past jobs and career movement. Associate product manager Ian Brooks...
View ArticleFX’s Terrifying First Teaser for American Horror Story: Apocalypse Will Haunt...
FX's marketing campaign for each new season of American Horror Story manages to be even creepier and more disturbing than the one before it, and the bar has once again been raised for the newest...
View ArticleTwitter Prepares New Pitch to Brands and Agencies, Restructures Creative...
Twitter is known as a critical source of breaking news and journalistic banter--as well as a cesspool for toxic trolls. Now, it wants to reintroduce itself to brands and agencies. Earlier this month,...
View ArticleThis Director Turned $5,000 Into an Outstanding Adidas Spec Ad
Adidas' approach to creators has made the brand a darling of the creative set. The brand's talent roster--including athletes and key influencers like Pharrell Williams and supermodel Karlie Kloss--cuts...
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