Adam Greco Joins Beringer Capital as Analytics Advisior to Digital Experience...
Today Adweek parent company Beringer Capital announces that Adam Greco will join the firm as an analytics advisor to its Digital Experience Fund. The Digital Experience Fund, which includes Adweek,...
View ArticleSamsung and Publicis Expand Partnership as Leo Burnett Takes Over Global...
Samsung has awarded more work to Publicis Groupe, expanding its existing partnership with the holding company, by naming Leo Burnett lead agency solution for its global visual display business (meaning...
View ArticleSony Crackle Keeps ‘Chugging Along’ While Looking for a Potential Partner
Sony Crackle has a new name--formerly known as Crackle before its rebrand--and now the free, ad-supported streaming service is looking to bring on a potential partner that could help it become more...
View ArticleUnder Armour Parts With Adrienne Lofton, SVP, Global Head of Brand Management
Under Armour has parted ways with Adrienne Lofton, svp, global brand management, a spokesperson confirmed today. She was the organization's most senior marketing executive. The apparel company...
View ArticleTo Celebrate 50 Years of the Big Mac, McDonald’s Debuts Its Own ‘Currency’
Brands using blockchain or its own form of cryptocurrency is definitely a thing now. Predictably, technology companies like Microsoft use it to significant effect, yet puzzlingly, other brands have...
View ArticleTwitter Is Going the Academic Route to Measure Its Public Conversation Health...
Twitter revealed the winners of the request for proposals it issued in March to devise ways to measure the overall health of public conversation on its network. The social network said in March that...
View ArticleJohn Oliver Shredded Facebook With a Spoof of the Social Platform’s Recent...
John Oliver had some fun with Facebook's recent ad campaign during Sunday night's installment of HBO's Last Week Tonight With John Oliver. HBO's Last Week Tonight With John Oliver reimagined Facebook's...
View ArticleLuggage Company, Away, Reimagines the Miserable Airport Experience With a Fun...
A few weeks after Away, a luggage and travel company, raised a $50 million round of funding, the company opened up a pop-up shop in New York. Adweek visited the pop-up shop, dubbed "Terminal A," which...
View ArticleFred Rogers Is Returning to PBS, Which Will Air This Summer’s Hit Documentary...
One of PBS' most famous and influential personalities of all-time, Fred Rogers, will be returning to the public broadcast network in 2019. PBS has secured rights to Won't You Be My Neighbor?, this...
View ArticleIPG Mediabrands Hires Former Omnicom Executive As Magna’s First Global President
IPG Mediabrands has appointed Andy Zonfrillo, the onetime global head of trading at Omnicom Media Group, in the newly-created role of global president at Magna, the agency network's intelligence,...
View ArticleLinkedIn: Here’s How to Delete a Comment You’ve Posted
Did you know that LinkedIn allows you to delete the comments you've made on other users' posts? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn...
View ArticleHow Google Home Is Improving Its Marketing to Close the Gap on Amazon
This year, more than 35 million Americans will use a voice-activated assistant device at least once a month. According to eMarketer, that's up nearly 130 percent since 2017. Amazon and its Echo line of...
View ArticleDJ Khaled Stunned by His Son’s Business Acumen in Wonderfully Weird Apple...
Hollywood loves a talking baby--whether that's with a fantastically strange tale of corporate greed (see: Boss Baby) or a surprisingly poignant account of babies speaking long before babies should...
View ArticleHow a Focus on Innovative Performance Can Sync Media and Creativity
Is our creative investment really paying off? That's a big blind spot for a generation of marketers hyper-focused on media efficiency. In fact, most shy away from looking because it seems so much...
View ArticleThis Beer Company Wants Your Resume to Whip Around a Nascar Track at 200 MPH
It's not easy out there for a recent college grad. In addition to facing a mountain of student loan debt, there's the added stress of landing the first job amid a crowded field of applicants. AB...
View ArticleWhat Brands Can Learn From the NFL’s Missteps With Its Anthem Policy
With the NFL preseason starting up, some of us are debating whether football will continue as our country's favorite sport. In May, the NFL officially came out against players' national anthem...
View ArticleHP and American Express Created Digital Edens and Cabana Getaways at NY’s...
Music festival Panorama had a bleak start to its three-day event--held each year on Randall's Island in New York since its inception in 2016--thanks to some severe thunderstorms in the area. Those...
View ArticleIntel Is Sending Drones to Help Repair Sections of the Great Wall of China
Technology can have a role in preserving and restoring some of the world's most precious historical landmarks, and Intel is proving it with a new drone and AI-based initiative to repair sections of the...
View ArticleFacebook Identifies Dozens of Accounts Seeking To Interfere With Mid-Term...
Facebook on Tuesday said it has identified and removed more than two dozen accounts involved in "inauthentic behavior" -- or what can be described as part of a coordinated misinformation campaign....
View ArticleMeUndies Pivots Its Membership Model to Become More Exclusive for Customers
MeUndies wants to get even more intimate with its customers as the company evolves its subscription-based model to a membership one. After seeing significant growth over the last 11 years, the...
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