Video: Poo-Pourri and Tushy Created a ‘Poop-Up’ Pop-Up Shop—Yes, You Read...
Poo-Pourri and bidet company, Tushy, want people to come by their pop-up shop and drop a deuce--almost literally. The two companies partnered to bring to life the "Poop-Up" shop, a pop-up in New York,...
View ArticleGoogle’s Getting Into Programmatic Audio Ads for Google Play, SoundCloud and...
As more streaming music services lean into automated advertising, Google is getting into the game with programmatic audio ads. The online advertising giant announced on Wednesday that it will begin...
View ArticleFacebook Is Pulling the Plug on Its Trending Feature
Next week, Facebook is pulling the plug on its Trending feature, which it introduced in January 2014. In a Newsroom post announcing the move, head of news products Alex Hardiman revealed that Trending...
View ArticleFacebook, Messenger and Instagram Released Features for LGBTQ Pride Month
Facebook released several features Friday to help people on the social network celebrate and commemorate LGBTQ Pride Month 2018, and the new effects will be available throughout the year. Searching for...
View ArticleFacebook and Grey New York Work to Combat White Supremacist Hate Speech in...
What is hate speech, exactly? However one may feel about the tension between free speech and language as a weapon, there is little doubt that various forms of extremist behavior and the intentionally...
View ArticleMcKinney Names New CEO, Eliminates President Position
McKinney has named Joe Maglio as its new CEO, effective October 1. Current chairman and CEO Brad Brinegar will remain with the agency in a chairman role at least through 2020. "Last year, I began...
View ArticleCan’t Speak the Language? Babbel Wants to Help You Feel Like You’re Not From...
There are few experiences more isolating than being in a place where you can't speak or read the language. It's a common scenario that could happen to literally anyone, yet it still intimidates many...
View ArticleHow Social Media Can Help Your Startup Grow
As the saying goes, "Build it, and they will come." However, because so many people are building things, it's not that easy anymore. When building your startup, you need to go where your audience...
View ArticleStarbucks Executive Chairman Howard Schultz Announces Plans to Leave Company
Howard Schultz is leaving Starbucks at the end of the month. "I set out to build a company that my father, a blue-collar worker and World War II veteran, never had a chance to work for," Schultz said...
View ArticleHousehold Items Became Art Installations in This Instagram-Friendly Campaign...
A sprawling collection of mirrors meticulously arranged in the desert can make for some pretty striking reflections--and good Instagram fodder. That's the kind of thinking behind a fun recent campaign...
View ArticleMeet the Heart Behind Lush’s Ethical Campaigns
Brandi Halls wanted to be a vet when she first saw Free Willy at age 12. Two decades later, she's held onto her dream of dedicating herself to animals--albeit in a less conventional way. Now the...
View ArticleHow Pop-Up Shops Are Evolving as Ecommerce Brands Expand Their Footprints
Banking on Instagrammable moments and first-party data, digitally native companies are testing pop-up stores from New York to Los Angeles in the hope of growing their brands and converting their online...
View ArticleThis Agency Makes Disruption a Priority for Every Campaign
At creative activation and content marketing agency Kamp Grizzly--which has offices in New York and Portland, Ore.--disruption is part of every creative brief. "A lot of what we're focused on these...
View ArticleFacebook Users Will Be Able to Add Licensed Music to Their Videos
Sing along with Facebook? The social network announced Tuesday that it is testing the ability for people to include music in the personal videos they create, and it introduced a new feature, Lip Sync...
View ArticleShell Asked Saudi Men About Women Taking the Wheel, and the Result Is Quite...
This month is a momentous and divisive one for Saudi Arabia, with women being issued driver's licenses for the first time since a prohibition against female drivers was issued in the 1950s. So far, a...
View ArticleSurvey Says You’re Worn Out By The News
These days, it seems like phones are constantly glowing from push alerts and notifications for breaking news stories. Feel fatigued by it? You're not alone. Almost seven in 10 Americans are exhausted...
View ArticleLeBron James Makes Cover of NBA 2K19 in Second Appearance
LeBron James hasn't had a great week on the court, but here's one win for him: A new campaign for the release of NBA 2K19--the 20th anniversary edition--has just launched, featuring James in his second...
View ArticleOnerous Ecommerce Checkout Processes May Be Driving Millennials Away
Millennials are as concerned about security when making online transactions as any other age group. After all, no one wants to be a victim of fraud. But retailers and other ecommerce companies must...
View ArticleMiss America Says Goodbye to Bikinis, Hires Y&R for Rebranding
Miss America is repositioning its brand to align with sweeping cultural changes, calling into question the nature of its long history. As such the brand has appointed Y&R as agency of record for a...
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