Twitter Is Shuttering Its TV Apps for Roku, Android TV, Xbox May 24
Twitter's recent push to steer users to its flagship mobile applications and desktop site and away from other apps, both third-party and Twitter-owned, will claim three more victims Thursday, as...
View ArticleWorld Cup History Is Embroidered Into a Tapestry in the BBC’s Promo for the...
The FIFA World Cup happens just once every four years, and each one brings unforgettable moments that fans want to bask in forever. Thanks to the animated film "The Tapestry," created by BBC Creative...
View ArticleNielsen Will Now Measure YouTube TV Viewership on a Local Level
Nielsen announced today that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Nielsen Digital in TV Ratings (DTVR). Nielsen...
View ArticleThe Super Bowl and Winter Olympics Help NBC Repeat Its Season Win in the...
As the 2017-18 TV season winds down this week, NBC is walking away with the 18-49 demo win for the second straight year, marking its fourth victory in the past five seasons. The network is finishing...
View ArticleStoli Gets Colorful for LGBTQ Rights on Harvey Milk Day
Happy Harvey Milk Day! Stoli is taking advantage of this pseudo holiday to release a limited edition bottle celebrating the legendary gay activist and politician. "The Harvey Milk Limited Edition...
View Article10 Female Workers Have Filed Sexual Harassment Complaints Against McDonald’s
The #MeToo movement has made its way into the world of fast food and big burger chains. A group of ten women, all current or former McDonald's restaurant employees, have filed sexual harassment...
View ArticleQ&A: How One Media Agency Finds a Balance Between Working With Big Brands and...
Many in marketing want to work at the hottest new company "disrupting" a certain kind of business, be it shaving, pharmacies or even milk. But most ad agencies don't have that luxury, especially if...
View ArticleTokr Releases First Mainstream Marijuana Spot on iHeartRadio
Cannabis is now legal in California ... but where do you start? That's what a new radio ad--just released to millions of Bay Area listeners in the first advertising push by a marijuana company in...
View ArticleWhy Adobe’s Magento Acquisition Will Supercharge the Customer Journey
Clark W. Griswold's Christmas was in jeopardy--he needed a Christmas tree. Because, of course, Christmas is not complete without that iconic symbol that completes the magical experience of the...
View ArticleESPN Brazil and Samsung Turned Sportscasters Into Emojis, and Everyone Loved It
Every day, real life merges a little more with the digital world, and robots take over more and more human tasks. So it should come as little surprise that ESPN Brazil, in partnership with Samsung,...
View ArticleThe Mad, Mad Rush to Conform With GDPR: Could Greater Trust in Digital Be the...
As companies struggled to meet Friday's deadline to comply with the European Union's General Data Protection Rule, the digital advertising industry has been venturing outside of its comfort zone--the...
View ArticleA Nonprofit Group Has Already Lodged GDPR Complaints About Google and Facebook
After months of preparation, companies shutting down and the endless deluge of "updates to our privacy policy" emails, the European Union's General Data Protection Regulation (GDPR) finally went into...
View ArticleFacebook IQ Explored Why People Like to Shop at Local Businesses
Why do people choose to shop locally? More than 85 percent of people surveyed by Facebook IQ, the social network's research arm, cited trust and security as their main motivation. Facebook IQ...
View ArticleMany Marketers Aren’t Prepared for GDPR, SAP Study Says
Not all marketers seem to have a very clear idea of what GDPR means for them, according to a recent study from German business software company SAP. The study--which surveyed 165 marketers within a...
View ArticleHow NBCU and A&E’s Partnerships Might Revitalize TV and Radio
This month two major television networks, NBCUniversal and A&E, announced partnerships with platforms that not only help measure ad engagement but guarantee audience viewership. In the past,...
View ArticleSnapchat Quietly Rolled Out a New Way for Friends to Share Their Locations
Snapchat has been quietly rolling out a new way for users to share their locations or request the whereabouts of their friends. The messaging application said the feature has been rolling out over the...
View ArticleFacebook Introduced 2 User Privacy Protection Tools for Developers of Apps,...
Facebook Friday introduced two new tools aimed at helping developers respond to the privacy concerns of their applications' users and comply with the European Union's General Data Protection...
View ArticleCorona Introduces First Bottle Redesign for Summer 2018
Nothing is more indicative of summer than an Instagram picture of someone's knees against an endless, turquoise ocean. Of course the picture isn't complete without a bottle of beer and it definitely...
View Article5 Mistakes Small Businesses Make That Cripple Their Social Media Advertising ROI
Facebook's earnings report for the first quarter of 2018 surpassed all expectations. The social giant reported $4.99 billion in quarterly profits and $11.97 billion in quarterly revenue. While Facebook...
View ArticleMarketers Need to Use Behavioral Data Responsibly to Really Connect With...
I feel for marketers, not only because they are my clients and lifeblood, but because they are under siege in more ways than ever in the history of business. For one, consumer control over content and...
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