Facebook Messenger Users Can Now Report Violations Without Leaving the App
Facebook Messenger users can finally report other users who violate the social network's community standards without leaving the application. Product manager Hadi Michel revealed in a Newsroom post...
View ArticleThe Athletic Built Its Company Without Ads, and It Doesn’t Plan to Change...
Digital disruption is infiltrating the local sports page thanks to a new publication that opened its doors with something many newspapers have fought for years: a paywall. The Athletic, a...
View ArticleQ&A: IAB’s CEO on the Need for Brands to Connect Directly With Consumers
At February's Interactive Advertising Bureau annual Leadership Meeting, the trade organization's CEO, Randall Rothenberg, opened the three-day event by walking the audience through the history of...
View ArticleCan Anyone Compete With Facebook and Google for Small-Business Advertisers?
The Nuyorican Poets Cafe, a small performance venue in New York, needed a better way than print to advertise its shows. Daniel Gallant, the cafe's executive director, said he was spending too much...
View ArticleWith Faster Speeds and Connections, Brands Are Planning for 5G-Fueled Marketing
Kevin Crull, chief operating officer at Sprint, envisions a world in the coming years where his phone is able to automatically book an Uber ride from an airport based on a calendar reminder that he...
View ArticleLong-Form Brand Films Embrace the Art of Dance to Connect With Consumers
In early February, clothing brand Rag & Bone released an epic, five-minute film starring Kate Mara and Ansel Elgort. Rather than tapping the superstars for their respective acting prowess, Rag...
View ArticleFox Execs Introduce ‘New Fox’ and JAZ Pods to Buyers at Upfront
Fox Broadcasting doesn't know whether it will still be a part of 21st Century Fox by this time next year--if the Disney-Fox deal closes, it will be spun off into a company called New Fox--but the...
View ArticleDentsu Improves Organic Growth for Q1, Attributes 13% Profit Drop to Overwork...
Dentsu released a report on its consolidated financial results for the first quarter of 2018, revealing a third consecutive quarter of organic growth while also reporting a decline in operating profit....
View ArticleFacebook Just Introduced a Youth Portal for Teens
Facebook doesn't seem to be buying in to all of the studies saying that teens are leaving Facebook. The social network Tuesday introduced its Youth Portal, which it described as "a central place for...
View ArticleCampaign for 5 Gum Encourages Kids to Head Off Life Regrets
PSAs aimed at kids usually advise them to "just say no," but a new campaign from 5 Gum is turning that message on its head by suggesting perhaps they should "say yes" instead. The "No Regrets" campaign...
View ArticleWhatsApp Introduced Several New Features for Groups
Facebook's continued emphasis on groups has been extended to its WhatsApp messaging application. WhatsApp announced several new features for groups in a blog post Tuesday: Group description: Group...
View ArticleElon Musk Defends Tesla Following Latest Self-Driving Accident
Tesla is in the hot seat again after a 28-year-old Utah woman crashed her vehicle into a fire truck last weekend, but shifted the blame to the car's self-driving feature. The woman, who sustained only...
View ArticleLoyalkaspar Calls Itself the Character Actor of Agencies
Agency creatives Beat Baudenbacher and David Herbruck loved working on screenplays on the side--so they decided to combine their understanding of story and experience with branding as a way for other...
View ArticleInfographic: How Video on Demand and Time-Shifting Are Changing Television
With OTT services like Netflix, Hulu and Amazon providing hundreds of TV show options, marketers may be worrying about how to switch up their advertising strategy. But new research from the Video...
View ArticleHerb’s Founder Is Dedicated to Creating a ‘One-Stop Shop’ for All Things...
When Matt Gray finally decided to pursue his dream of getting into the cannabis business, he started by sending emails. Lots of them. Over 2,000. Emails with industry insiders turned into coffees,...
View ArticleABC Toasted Roseanne’s Success at Its Upfront, and Jimmy Kimmel Roasted...
Let's get the most important ABC upfront questions out of the way first. Yes, Jimmy Kimmel was back this year. And yes, he was as funny as buyers needed him to be after a sluggish upfront week so far....
View ArticleFacebook Is Releasing 3 Features to Make Its Stories Easier to Use
Facebook announced three new features that are coming to Facebook Stories, initially launching in India and then going global shortly thereafter. Photos and videos captured via Facebook Camera will...
View ArticleStoli Taps Composer Hans Zimmer to Evoke Boldness With a Sonic-Driven Campaign
Vodka makes everything a little bit louder, and Stoli is capitalizing on that with its new sonic-driven campaign. In collaboration with agency Fred & Farid, Stoli launched a new global advertising...
View ArticleAxe Clarifies Much-Discussed Lyric From Recent Campaign: It Does Not Say...
For the first time in recorded history, something positive (or at least mildly amusing) has emerged from the rancid sewer that is the YouTube comments section. Earlier this year, Axe and its creative...
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