How an Art Director’s Frustration Fueled the Curiously Creative Instagram...
Agency creatives famously maintain all sorts of side projects, from a collection of fonts mimicking late rock stars' handwriting to a book based on an Instagram account summarizing millennial life....
View ArticleWhy These 2 Niche Ecommerce Brands Are Opening Up More Brick-and-Mortar Stores
Instagram first, sell afterwards: that's an ethos that more ecommerce companies are adopting as they go offline. Opening physical stores (or pop-ups, showrooms, whatever) has become a viable path for...
View ArticleMeasurement Is Still a ‘Blind Spot’ for Marketers Looking to Improve Ad...
When it comes to accurate ad targeting, agencies and publishers say there is still room for improvement, even as the strict privacy regulations going into effect soon in Europe threaten to upend the...
View ArticleWhat a 1960s Ad Man Can Teach Us About Successful Facebook Advertising
Hello from 1966! The TV's reign over American households is in full swing. An actor named Ronald Reagan has been elected governor of California. Families crowd around the television set, grab a...
View ArticleWhy Media Companies Must Purge Zero-Sum Approaches to Partnerships
In the fourth decade of the digital media and advertising revolution, too many industry voices still insist on making a commotion about the zero-sum game in advertising, where some can win only as...
View ArticleHere Are the First CVS Beauty Ads With Images That Haven’t Been Altered
CVS Health made headlines in January when it announced a plan to stop altering images used on CVS Pharmacy products and in CVS marketing online and in stores by 2020. Unaltered images now include a...
View ArticleAgency M&A Activity Has Jumped 126% in 2018, With Consultancies Leading the Pack
The advertising industry M&A market was red-hot in the first quarter of 2018. It just didn't come from the usual suspects. A new report from consultancy R3 found that the global value of such deals...
View ArticleAdidas Originals Traded Pieces From Alexander Wang’s New Collection to Get to...
When Alexander Wang drops a new collection for Adidas Originals, you know something completely wild and unexpected is going to happen. In the past, the designer has done everything from flipping the...
View Article4A’s Accelerate Conference Highlighted the Optimistic Future of Agencies
In the Economist a couple weeks ago, Marc Pritchard of P&G described the current advertising business operation as "archaic." He clarified his remarks at the 4A's Accelerate conference to note that...
View ArticleYouTube: Here’s How to Hold Messages for Review During Livestreams
Last fall, YouTube launched a "hold for review" feature in its livestreaming service, YouTube Live. When a creator turns this feature on, YouTube will automatically hold "potentially inappropriate...
View ArticleBelieve It Or Not, Nike’s ‘Shoe Therapy’ Campaign Was Inspired by a True Story
If your love and protectiveness of your shoes occasionally tips over into obsession, you probably identified with Nike's new "Shoe Therapy" campaign. Nike knows how its products connect with consumers...
View ArticleHBO Asked YouTube’s ‘Queen of Shitty Robots’ to Try Her Hand at Making a...
If you could build your own Westworld version of yourself, would you do it? Or, setting aside the moral and philosophical questions, could you do it? Simone Giertz--scrappy inventor, YouTube...
View ArticleIt’s Time for Marketers to Start Thinking Like Media Companies
Much has been made of the fact that television ratings for this year's Super Bowl, Oscars and Winter Olympics have decreased significantly compared to past years. These massive live tent pole events...
View ArticleBe in the Moment or Be Somewhere Else: How Brands Should Leverage Twitter
Regardless of what you've heard, Twitter is not dead nor dying. If you've watched the news or read a BuzzFeed article within the past 24 hours, you've seen screenshots or embedded tweets that helped...
View ArticleM&M’s Made a Magical, Interactive Pop-up Where Fans Vote for a New Crunchy...
M&M's is ready to launch a brand new flavor, but instead of making the decision for consumers, the brand is giving candy lovers a chance to vote on their favorite crunchy flavor: crunchy raspberry,...
View Article4/20 Roundup: How Brands Are Marking Marijuana’s Increasingly Mainstream Holiday
The origin story has gone from urban legend to the Oxford dictionary: A group of high school stoners in Northern California in the '70s birthed the concept of 4/20, and their friendship with the...
View ArticleFord Launches Global Creative Review in Major Setback for WPP
WPP is facing another significant hurdle less than a week after the departure of CEO Martin Sorrell--one of its biggest clients, Ford, has launched a global creative review. A spokesperson for GTB, the...
View ArticleFacebook Is Expanding Its Testing of Pre-Roll Video Ads
More pre-roll video ads are coming to Facebook, but not to its News Feed just yet. Vice president of media partnerships Nick Grudin and product management director Maria Angelidou-Smith revealed in a...
View ArticleAfter Radical Revamp, MTV Enters Upfront With Its First Ratings Momentum in...
It was exactly one year ago that MTV president Chris McCarthy unveiled his strategy for breathing new life into the struggling network with a mix of live and unscripted shows. While he projected...
View ArticleMaltesers’ Wonderfully Awkward Diversity Ads Are Back, Featuring Hot Flashes...
British candy brand Maltesers proved once and for all that diversity initiatives don't have to be tear-jerking, inspirational or maudlin affairs when it launched its disability-focused campaign in...
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