4 Ways to Shake Up HR and Remain Relevant With Employees and Consumers
In today's cluttered and always-on world, greater relevance with customers is what wins the battle for brand supremacy. That relevance is built by becoming a brand that people want in their lives, one...
View ArticleStephen Curry, Looking Back on His Life, Distills It All Down to One Lesson:...
There are probably a lot of reasons why Stephen Curry has gotten to where he is today--support from his family and friends, hard work, dedication and so on--but one of the most important things, at...
View ArticleCreative Agency Wongdoody Acquired by Indian IT Giant Infosys for $75 Million
Infosys wants in on the Accenture equation. Today, the information technology company announced that it has agreed to acquire 25-year-old Seattle-based creative agency Wongdoody. While the press...
View ArticleWhy 4 Famous Magazines Are Collaborating With Amazon to Transport Readers to...
In June, select subscriber covers of Cosmopolitan, Good Housekeeping, Redbook and Woman's Day will transport readers back to the 1950s. As part of a collaboration with Amazon, the four Hearst titles...
View ArticleMacy’s Launches a Review of Its $500 Million U.S. Media Business
Retail giant Macy's recently issued an RFI for its U.S. media planning and buying business, a spokesperson confirmed today. "Macy's is conducting a review of its media account currently handled by...
View ArticleWPP CEO Martin Sorrell Steps Down Abruptly After 33 Years
Today marks the end of the Martin Sorrell era at WPP. The world's largest advertising company confirmed in a statement that Sorrell has resigned as CEO, effectively immediately, following 33 years in...
View ArticleThese Incredibly Crafted Anti-Smoking Ads Drop the Fear Tactics in Favor of...
They know smoking is dangerous. They know it's expensive. They know it makes them a bad influence on their kids. And they know they need to quit. In these new, documentary-style PSAs for Tobacco Free...
View Article4 Improv Games That Will Help Loosen Marketers Up
A pair of comedians from the Upright Citizens Brigade promised a group of advertisers at the 4A's Accelerate conference that contorting their bodies into the letters W and K served a real purpose. Abra...
View ArticleBoring Weekdays, Annoyed With Their Newfound Popularity, Come to Life in...
Actors portray days of the week--Monday through Thursday specifically, with a quick cameo by Friday--in MGM National Harbor's new ads from McCann. The work is designed to boost early- and midweek...
View ArticleLinkedIn: Here’s How to Unfollow a Connection
Did you know LinkedIn allows you to unfollow a connection without actually removing them from your connections list? This will stop their posts from showing up in your feed. Our guide will show you two...
View ArticleWhat Financial Brands Can Learn From A+E Networks’ Study on Marketing to Women
After spending more than two years studying the representation of women in media, A+E Networks think tank Kalpana+ is sharing findings from its latest study in an attempt to help marketers understand...
View ArticleBy Changing a Single Word, Schweppes Hopes to Transform Its Entire Positioning
With the transformation of one word from the past to the present tense, Schweppes hopes to change its brand positioning--and maybe even its destiny. From the long-standing "What Did You Expect?," its...
View ArticleQ&A: IBM’s First Chief Privacy Officer on How Corporate Privacy Has Evolved...
In 2000, Harriet Pearson became IBM's first chief privacy officer and part of the vanguard of early CPOs who laid the groundwork for how corporations approach privacy. Pearson, who is now a partner at...
View ArticleWith 4/20 Approaching, Marketers and Consumers Excitedly Explore the Budding...
Four months into the legalization of cannabis in California and consumer sentiment is positively high. A new report from Eaze, a cannabis ecommerce platform, details findings from about 5,000 Eaze...
View ArticleEditing Tweaks That Can Boost Your Video’s Performance on Facebook
A common mistake we see brands make is that they take their TV commercials or YouTube videos and upload them directly to Facebook without any changes. But by doing that, they're leaving potentially...
View Article5 Mistakes Companies Are Making in Digital
Here are five mistakes brands are making and how to fix them: Stop focusing on major markets There are more than 320 million people in the U.S., and about 5 percent of them have access to experiential...
View ArticleWhy WPP’s Cryptic Handling of Martin Sorrell’s Resignation Is the Wrong Move
"To this day, the improprieties that prompted Sir Martin to step down have yet to be made known, which seems unusual in an industry where such secrets don't stay secret for too long," PR veteran Peter...
View ArticleDunkin’ Donuts Names BBDO and Arc Worldwide as Brand’s New Creative Agency...
Several months after launching its first creative review in almost 20 years, Dunkin' Donuts has chosen BBDO and Arc Worldwide as its newest creative agency partners. Omnicom's BBDO will be the chain's...
View ArticleLinkedIn: Here’s How to Ask a Connection for a Recommendation
Did you know LinkedIn allows you to ask your connections for recommendations that can be displayed on your profile? Our guide will show you how this is done. Note: These screenshots were captured in...
View ArticleCBS Ad Sales Creates Group to Bolster Its Branded Entertainment and Integrations
CBS is looking to increase its brand partnerships outside of traditional ad buys, creating a group called CBS Eye Max that will focus solely on branded entertainment and integrations across all...
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