JWT and WPP Reach Settlement in Erin Johnson, Gustavo Martinez Sexual...
The sexual harassment lawsuit pitting J. Walter Thompson global chief communications officer Erin Johnson against her employer and its former CEO Gustavo Martinez has come to an end almost exactly two...
View ArticleHP’s New Program Will Help Develop Talent and Send More Diverse Creatives to...
HP is taking 15 diverse creatives to the Cannes Lions International Festival of Creativity this year as part of the company's ongoing push to promote diversity in the advertising industry. The...
View ArticleHow Overenthusiasm for Tech Led to an Era of Oversharing and Data Scandals
As an industry, we are at an important inflection point. We've lost trust in the technologies that promised to improve the way we communicate with each other. We took mottos like Google's "Don't Be...
View ArticleWhat Local TV News Needs to Do to Survive
Local television news continues to be the dominant source of news for most Americans. Half of all U.S. adults say they "often" get local news from television, according to a study by the Knight...
View ArticleLinkedIn: Here’s How to Hide Your Last Name From Non-Connections
Did you know LinkedIn allows you to hide your last name from users who aren't your connections? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn...
View ArticleNike Golf Welcomes Tiger Woods Back to the Masters, But Will He Live Up to...
It's been five years since Tiger Woods won a PGA Tour event and a decade since he won a major. For the past two years, he didn't even compete in the Masters. But now he's back, and all eyes are on the...
View ArticlePinterest Propel Spurred a 50 Percent Rise in Small Business Advertisers in...
Pinterest celebrated the one-year anniversary of the debut of its Pinterest Propel program for businesses and agencies that are new to its network by announcing the hire of a new global head of small...
View ArticleGannett Veteran Maribel Perez Wadsworth Named Publisher of USA Today
Gannett has named Maribel Perez Wadsworth its new publisher of USA Today, replacing retiring publisher John Zidich, who had held the job since 2015. Wadsworth worked her way up at Gannett, starting...
View ArticleHow Brands Are Getting More Sophisticated at Using Location Data
Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital...
View ArticleDentsu Aegis Network Acquires Digital Agency M8
Dentsu Aegis Network announced the acquisition of Miami-based digital and performance marketing agency M8. Financial terms of the deal were not disclosed. M8 has an office in Cordoba, Argentina as well...
View ArticleMedia Rating Council Gives Facebook Accreditation for Ad Impressions
After a yearlong audit, the Media Rating Council has given Facebook accreditation of its ad impressions on Facebook and Instagram. Today, MRC released the results of the audits from January through...
View ArticleDesign Army Gives Back to D.C. With a Creative Space Everyone Can Use
Design Army has made the chicken. Now it's going back to the egg. The Washington, D.C., agency, perhaps best known for its gorgeously crafted ads for Georgetown Optician, is planning to open a new...
View ArticleAmazon Prime to Release a Docuseries on the Lorena Bobbitt Case
A four-part documentary series on the case of John Wayne and Lorena Bobbitt is coming to Amazon Prime with Jordan Peele as the executive producer, the company announced today. The series, called...
View ArticleThe Atlantic Fires Columnist Who Said Those Who Get Abortions Should Be Hanged
The Atlantic fired recent hire and highly criticized columnist Kevin Williamson, who said people who get abortions should be hanged. Atlantic editor in chief Jeffrey Goldberg told staff in an email...
View ArticleWith This New Deal, More Targeted Ads Are Coming to Your TV
The large cable companies that own NCC Media, the national advertising sales, technology and marketing firm, announced today that they will launch a new division to sell targeted ads to cable systems...
View Article5 Ways to Keep Up With Instagram’s Ever-Changing Algorithm
Remember all of the fuss back in March 2016, when Instagram introduced an algorithm that changed how posts appeared in feeds? Instagram found that users had more posts in their feeds than they could...
View ArticleSharkNinja Sends Its $60 Million U.S. Media Account to UM
Home appliance brand SharkNinja has selected IPG Mediabrands' UM to handle a large share of its U.S. media account following a review. "[UM's] intense focus on balancing both the art and science of...
View ArticleBBDO Bangkok Has Invented a Revolutionary Way to Turn Mosquitoes Into...
The agency was approached about helping raise awareness of mosquito prevention in the slums of Bangkok and other Southeast Asian cities. But instead of creating posters and fliers, BBDO Bangkok...
View ArticleIt’s Time to Ditch the RFPs and Work With Agencies on Trial Projects Instead
The last nine days of March sounded two alarms on the agency selection process. First, several agencies contending for the BMW business learned they'd lost from a press alert. Then came the news of yet...
View ArticleLinkedIn: Here’s How to Turn On Two-Step Verification
Did you know you can add extra security to your LinkedIn account by turning on two-step verification? With this feature turned on, you'll need to enter a PIN the first time you sign in to your LinkedIn...
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