Tuesday, March 4 Evening Cable News Ratings: Donald Trump Joint Address...
Fox News saw over 10 million total viewers during President Donald Trump's joint address to Congress. Meanwhile, MSNBC saw an increase in viewership after the address, adding nearly half a million...
View ArticleGoogle Will Explore Ads in AI Mode, Taking Cues From Ads in AI Overviews
Google will "explore bringing ads into" its new AI Mode, the company told ADWEEK. AI Mode, rolled out in beta Wednesday, can conduct multiple searches at once to serve up in-depth, multi-step responses...
View ArticleC4 Energy Enlists More College Athletes To Prove That Its Products Are...
Since the first NIL-driven March Madness in 2022, brands occasionally pull a whole bunch of college athletes onto their sports marketing team. In C4 Energy's case, the company has drafted 128...
View ArticleSinclair Names Joseph Tracy GM of Iowa Stations
Joseph Tracy has been named vice president and general manager of Sinclair owned Fox affiliate KDSM in Des Moines, Iowa and CBS affiliate KGAN in Cedar Rapids, Iowa. "Joe's success in sales leadership,...
View ArticleKSAT Ends Sports Show Instant Replay’s 32 Year Run
San Antonio ABC affiliate KSAT has ended its Sunday night sports show after 32 years. Instant Replay was one of the station's longest running programs until it aired its final episode on Sunday night,...
View ArticleDaily Wire Welcomes Perplexity to Advertise on The Ben Shapiro Show
For years, right-wing political commentator Ben Shapiro has read out the standard 60-second host-read ad, plugging sponsors with the same no-frills efficiency on his podcast. But this year, his...
View ArticleHere’s the Roundup for the Week Ending March 7
Happy Friday to all who celebrate! Soon we will have more daylight and less sleep. Oh, the humanity. Which is better? Do we have to choose? In this week's edition of stories we didn't write up for one...
View ArticleAflac’s Dan Amos Reveals How He’s Successfully Held Onto the CEO’s Job for 35...
Dan Amos will be the first to tell you that he never expected to become CEO when he joined Aflac as a sales rep in 1973. He was happy in sales, and good at it. When the supplemental-insurance giant...
View ArticleHow News Networks Are Embracing the Rise of Video Podcasts
Podcasts have long been a popular news and information source, and the various news networks--along with podcast companies like Wondery--have been steadily building their catalogues to meet the growing...
View ArticleWatch the Ads That The Brutalist Director Brady Corbet Made to Get Paid
The Brutalist director Brady Corbet has made his advertising directorial debut with a trio of ads for Bloomberg Media. Fresh off his post-war epic, The Brutalist, winning three Oscars, Corbet directed...
View ArticleWhy Sensodyne Made a Branded Documentary for Hulu
Trips to the dentist can be stressful under the best of circumstances, whether you're a marathon man or a kid from Skid Row. But keeping regular dental appointments is a particularly big ask if you're...
View ArticleCoca-Cola Pits Incumbent WPP Against Publicis In U.S. Media Review
The Coca-Cola company has selected incumbent WPP and Publicis Groupe as finalists in a closed door review of its U.S. media business, a source with knowledge of the situation confirmed to ADWEEK. WPP...
View ArticleHulu Turned Food Trucks and Comedy Shows Into Ads to Promote the Show Deli Boys
Hulu is a bringing a taste of Pakistani American culture and comedy to audiences. The streaming service premiered its new series, Deli Boys, this week. The half-hour show centers on a pair of Pakistani...
View ArticleTicker: Trey Yingst Honored at 1st Amendment Awards, Says “Journalists Are...
Top of the Ticker: Fox News chief foreign correspondent Trey Yingst was honored at the Radio Television Digital News Association's 34th annual First Amendment Awards on Thursday night. In his...
View ArticleParamount Global Seeks to Dismiss Donald Trump’s $20 Billion Lawsuit
CBS News' parent company, Paramount Global, has filed a pair of motions seeking to dismiss President Donald Trump's $20 billion lawsuit against the news organization. The president filed the lawsuit in...
View ArticleWhere Travel Centers Are Headed: Insights From Adrienne Ingoldt, CMO of Pilot
Welcome to the Marketing Vanguard podcast. In this episode, host Jenny Rooney speaks with Adrienne Ingoldt, the first-ever CMO of gas and convenience store chain Pilot, about transforming a 65-year-old...
View ArticleTornado Sends Orlando Fox Station’s Staff Scrambling While Station Live On-Air
An EF2 tornado crossed over Orlando Fox station Fox35 before it touched down in Seminole County. The station said fast-moving severe storms pushed across Central Florida on Monday morning....
View ArticleNatalie Cabieses Promoted to KCCI News Director
Natalie Cabieses is being promoted from assistant news director to news director at KCCI in Des Moines, Iowa. Cabieses is the fifth news director in the station's 70-year history. She takes over for...
View ArticleHinge CMO Jackie Jantos Adds President to Role
Jackie Jantos, chief marketing officer at dating app Hinge, will add the role of president to her remit. Jantos will continue to lead marketing efforts, adding oversight of day-to-day strategy and...
View ArticleThe Hidden Formula For Unexpected Brand Collaborations
Ground control to Major Elmo--may Big Bird's luck be with you on your long flight to Europa. Sesame Street's big-hearted, red-furred Muppet is one of the terrestrials aboard the Europa Clipper, a NASA...
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