Resume Rewind: Linqia VP Keith Bendes on the Power of Being Multifaceted
"I did have a very nontraditional career," Keith Bendes, vice president of strategy at influencer marketing agency Linqia, told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki...
View ArticleFrom Dora to Bluey: What Marketers Need to Know About the ‘No Sabo Kids’
As a Latina mother and marketer, raising bilingual children in today's media landscape is both a joy and a challenge. Growing up, shows like Dora the Explorer didn't just entertain me--they helped me...
View ArticleDonald Trump Names Fox News’ Pete Hegseth as Defense Secretary
President-elect Donald Trump announced Tuesday that Fox & Friends Weekend co-host Pete Hegseth is his pick to run the Department of Defense. As a result of this nomination, Hegseth will depart his...
View ArticleThe Ankler’s Ad Revenue Is Up 500% YOY. Here’s How CEO Janice Min Plans to...
For Ankler Media CEO Janice Min, 2024 was the inflection point when advertisers finally understood that when it comes to audiences, it's not all about size. "Our goal is to have the largest, most...
View ArticlePerplexity AI Is Testing Ads In Search With Brands Indeed and Whole Foods Market
Artificial intelligence startup Perplexity AI is officially moving forward with previously announced plans to begin testing ads within its search results. Initial agency and brand partners include...
View ArticleHow Curiosity and Innovation Fuel Success With PepsiCo
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph, founder and CEO of MikMak, and Sarah Hofstetter, president of Profitero, sit down with Meghan Archer, vice president of digital...
View ArticleBritt Nolan Departs Leo Burnett for McCann Worldgroup
McCann Worldgroup has nabbed lauded creative Britt Nolan from Leo Burnett to take on the new role of chief creative officer, North America. He will report to Javier Campopiano, global chief creative...
View ArticleDon Lemon Departs Elon Musk’s X: ‘It’s Time for Me to Leave the Platform’
Don Lemon announced his departure from X, formerly Twitter, on Wednesday. "It's time for me to leave the platform," the former CNN anchor said in a video posted to his official account. "I once believe...
View ArticleOmnicom Media Group, Publicis Groupe, and dentsu Lead Forrester Media Wave...
Omnicom Media Group (OMG), Publicis Groupe, and dentsu lead Forrester's media agency Wave report, released today. The research firm evaluated 12 media agencies, both holding company-owned and...
View ArticleOvernight Cable News Ratings for Nov. 8-11: CNN and MSNBC Experience...
Friday, Nov. 8 Fox News more than tripled CNN and MSNBC's combined audiences among primetime total viewers and as well as the Adults 25-54 primetime demo. MSNBC also experienced a steep drop in the...
View ArticleAnother Gray Station Shares Resources. Drops Local Newscasts
Another Gray-owned station is sharing resources to produce newscasts. This time, the 4 p.m. and weekend news for Hazard, Kentucky CBS affiliate WYMT will originate from sister station WKYT in...
View ArticleWTAE in Pittsburgh Names Lily Coleman Weekend Morning Anchor
Lily Coleman has been named weekend morning anchor for WTAE in Pittsburgh, Pennsylvania. Coleman will anchor alongside meteorologist Jill Szwed for the ABC affiliate's 5 to 7 a.m. and 8 to 10 a.m....
View ArticleComcast, Disney, and IBM Are Among Advertisers Returning to X After Ad Freeze
X's former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than...
View ArticleNavigating Brand Transformation With Kraft Heinz CMO Todd Kaplan
Welcome to another special episode of the Marketing Vanguard podcast. Today, host Jenny Rooney speaks with Todd Kaplan, who recently joined Kraft Heinz as CMO after a 17-year career at PepsiCo. In this...
View ArticleDisney CEO Might’ve Mistakenly Revealed Ad-Supported Subscriber Numbers
The numbers $22.6 billion -- Disney's reported revenue for Q4, a 6% increase compared to the prior-year quarter. $460 million -- Disney's net income for Q4, a 77% bump from the prior-year period. $321...
View ArticleRevolving Door Round-Up: Craig Melvin Succeeds Hoda Kotb on Today
Today's New Hire: NBC News has announced Craig Melvin as Today's new co-anchor beginning Jan. 13. Melvin will succeed Hoda Kotb, who announced in September that she was stepping down from her...
View ArticleTombras Grabs Supernatural Co-Founder Paul Caiozzo as HQ CCO
Paul Caiozzo, who co-founded AI-driven agency Supernatural, is moving to Tombras as chief creative officer at the agency's Knoxville, Tennessee headquarters. With Caiozzo coming on board, Jeff Benjamin...
View ArticleHow Podcasts Emerged as Vehicles of Mass Reach, Niche Audiences and Cultural...
Throughout history, emerging trends in mass media have shaped election outcomes. The rise of TV in 1960 influenced perceptions of who won the first televised debate between Kennedy and Nixon. In 2008,...
View ArticleUndervalued and Overlooked, Producers are the Linchpin of Great Creative
In advertising, the producer role can be many things, from a facilitator of the campaign creation process to someone who works on set making sure the work gets done. The role has numerous...
View ArticleHow Connie Chung Learned to Stop Worrying and Get Personal: ‘I Was...
Connie Chung doesn't like getting personal. "I was uncomfortable, frankly," the 78-year-old news veteran tells TVNewser with a resigned smile while describing the "torturous" process of turning her...
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