Amazon’s Interactive Ads Get Battery-Powered by Duracell Success
Amazon announced new interactive video formats in May ahead of TV upfront week, and now the company is revealing some early success from its shoppable ads with Duracell. Duracell was one of the early...
View ArticleKeke Palmer Becomes Creme of Nature’s First-Ever Chief Brand Officer
Keke Palmer holds many titles: activist, actress, author, media owner, producer, singer, songwriter, and television host, not to mention ADWEEK 2024 Brand Genius. And now, she can add one more: chief...
View ArticleBuild a Strong Attribution Strategy to Fight Fragmentation
Today's average path to purchase involves 56 touch points across various platforms. This proliferation of channels introduces a new layer of complexity and complicates creative alignment, as disjointed...
View ArticleInside The Pitch Deck Used by Data Validation Firm Truthset to Raise $5M
San Francisco-based data intelligence firm Truthset announced it raised $5 million in Series A funding last week, a sum it wants to put to improving the accuracy of consumer data powering the ad...
View ArticleRobert Telles Sentenced to at Least 28 Years in Murder of Las Vegas Journalist
Former Las Vegas county politician Robert Telles was sentenced Wednesday to serve at least 28 years in Nevada state prison for the murder of Jeff German, a local journalist who had written critically...
View ArticleDetroit Anchor Devin Scillian to Leave Station After Nearly 30 Years
Longtime Detroit anchor Devin Scillian is leaving Detroit NBC affiliate WDIV in December. "Some news now tonight of a more personal nature," he told viewers. "I've decided it's time to move on to the...
View ArticleWISN Names Blake Eason Co-Anchor at 5 and 10 PM, Unveils New Anchor Lineup
Milwaukee ABC affiliate WISN has announced a new weekday evening anchor lineup that starts November 11, 2024. Blake Eason will be the co-anchor of the station's 5 and 10 p.m. newscasts, alongside...
View ArticleAKQA Founder and CEO Ajaz Ahmed Steps Down After 30 Years
A three-decade run has come to an end at AKQA Group, as parent company WPP revealed the resignation of CEO Ajaz Ahmed. Ahmed founded the innovation agency in 1994. AKQA was acquired by WPP in 2012 and...
View ArticleGenerational Marketing Is Dead and Rather Irrelevant
Generational marketing is dead and rather irrelevant in modern marketing. Clinging to these outdated segments is not just lazy--it's inefficient, inaccurate, and can be dangerous. Simple logic led to...
View ArticleRevolving Door Agency Moves: BarkleyOKRP, Merkle, Wpromote, and More
While Charlie Brown will likely get a rock in his bag, as he has every year since the 1966 debut of Halloween special "It's the Great Pumpkin," several agencies received treats this week in the form of...
View ArticleWatch Kamala Harris’ First Interview on Fox News
Democratic presidential candidate Vice President Kamala Harris sat down for her first-ever formal interview with Fox News on Thursday. The interview conducted by Special Report anchor Bret Baier was...
View ArticleNostalgia Drives Halloween as Brands Revive Classic Ads
A 30-second Geico ad called "Horror Movie" needed to look like the real Hollywood slasher franchises it was parodying, with attractive stars, desolate setting, high stakes, and slick production values....
View ArticleBarkleyOKRP Turns to AI to Help Fight Kansas City’s Fentanyl Epidemic
Fentanyl-related deaths in Kansas City, Mo., are up by an alarming 1,190% over the past five years. To raise awareness of the epidemic, the city and its local United Way chapter teamed up with...
View ArticleWatch Donald Trump’s Univision Town Hall
Republican presidential candidate former President Donald Trump took to the stage to hear from Latino voters during Univision's town hall on Wednesday night. The town hall aired nearly a week after one...
View ArticleTo Fight Churn on Its 740,000 Subscribers, Bloomberg Media Debuts Weekend...
The financial news publisher Bloomberg Media is launching a Weekend Edition product on Friday, part of a broader initiative to boost subscriber retention and increase weekend readership. The content...
View ArticleNetflix Adds 5.1M Subs, Details 2 Big Ads Initiatives
Netflix reported its third-quarter earnings Thursday, adding 5.1 million subscribers as its status as subscription streaming TV's dominant platform remains unchallenged. (THR) The 5.1 million...
View ArticleWhat Does it Really Mean When a Politician Says a Station’s License Should be...
After Donald Trump called for a couple of networks to lose their licenses because he didn't like the consequences of his actions, Deadline wrote up a piece on what the FCC can and can't do regarding...
View ArticleRevolving Door Roster Updates: Edelman, Latitude, Mother, and More
a21 James Beard Foundation president and chief operating officer Kris Moon left the nonprofit culinary arts organization after 17 years to join live events company a21 as its first COO. Domino's Pizza...
View ArticleFrom Pink Pony Club to Whiskey River: ACL Fest’s Multigenerational Crowd...
Hundreds of pink cowboy hats dotted the enormous crowd in Zilker Park for the last day of ACL Festival 2024, a nod to pop sensation Chappell Roan's drag-inspired, over-the-top aesthetic. But while the...
View ArticleGoogle to Pause Election Ads Across Its Platforms Once the Polls Close
The days of going to bed on election night in the U.S. and knowing who the next president would be ended a few elections ago, and Google is taking steps to ensure that its platforms are not used to...
View Article