StockX Fills Its CMO Post With Nick Karrat
Nick Karrat is lacing up his Jordans and heading to Detroit to become the new chief marketing officer at online marketplace StockX. The "current culture marketplace" connects buyers and sellers across...
View ArticleDirecTV Enters FAST Lane With Free Ad-Supported Streaming Platform
Today, on the last day of Advertising Week, DirecTV announced it will launch MyFree DirecTV, a dedicated free, ad-supported streaming TV (FAST) platform, on Nov. 15. When it launches, MyFree DirecTV...
View ArticleDoctor Odyssey Sets Sail With Deluxe Marketing Campaign
Talk about luxury upgrades. Former Dawson's Creek heartthrob Joshua Jackson trades #CreekLife for #CruiseLife as he returns to the life aquatic on primetime television in Doctor Odyssey. Almost 14...
View ArticleCrafting Creativity: Julia Goldin on How Lego Inspires Across Generations
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Julia Goldin, chief product and marketing officer at the Lego Group. Goldin shares how Lego balances...
View ArticleThe Art of Storytelling for Brands With Deepak Chopra
Welcome to another special episode of the Marketing Vanguard podcast recorded at Brandweek 2024 in Phoenix, Ariz. This week, ADWEEK chief experience officer Jenny Rooney speaks with one of Time...
View ArticleApple Releases First Scripted Immersive Film For Vision Pro
Apple on Thursday released the first scripted film for its Vision Pro virtual reality headset, providing a window into the future of immersive entertainment. The 17-minute film, Submerged, written and...
View ArticleScaling Indie Beauty Using Big Brand Expertise With Versed
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, sit down with Kerry Sullivan, CEO of skincare brand...
View ArticleRevolving Door Agency Moves: 62Above, GumGum, Mediaworks, WPP, and More
The chaos of Advertising Week New York didn't slow agencies down in the least, as awards and announcements of new clients, divisions, partnerships, and products were aplenty. 62Above Creative marketing...
View ArticlePayPal Formally Launches Ad Business to Pitch Its Shopping Data to Advertisers
PayPal is open to business with advertisers. Today, PayPal is formally launching PayPal Ads, its arm that sells digital ads using data about what people buy across its properties within the U.S. PayPal...
View ArticleMichelle Peluso Leaves CVS Health to Join Revlon as CEO
Today (Oct. 10), Revlon announced the appointment of Michelle Peluso as CEO. She joins from CVS Health, where she has worked as its evp and chief customer and experience officer since September 2023....
View ArticleFCC Chair Rejects Trump’s Call to Revoke CBS License Over Harris Interview Edit
Federal Communications Commission chair Jessica Rosenworcel rejected former President Donald Trump's call to revoke CBS' broadcast license Thursday, calling it a familiar threat that "should not be...
View ArticleRevolving Door Roster Updates: Albertsons, Essence Ventures, Publicis NY, and...
100% Production company 100% (formerly HALAL) signed Michael Middelkoop as a commercial director. He was on the roster at Czar in recent years, and he previously served as an art director at agencies...
View ArticleHurricane Milton: News Outlet Coverage, Meteorologist Death Threats, NPR Goes...
A suddenly roofless Tropicana Field. A construction crane toppling over and crashing into the Tampa Bay Times offices. Those are some of the searing images that aired on the major networks when...
View ArticleDOJ’s Plan to Dethrone Google’s Search Dominance Shakes Gen AI Ambitions
Conquering generative artificial intelligence (AI) is the next battlefield for big tech platforms, but Google could be on the back foot thanks to the response to its dominance in search. The proposed...
View ArticleMelissa Torres Moving on From WWLP in Springfield
Melissa Torres is leaving WWLP in Springfield, Massachusetts. The Nexstar NBC affiliate said Torres is moving out west to work at another Nexstar station. By the goodbye photo we posted, it looks like...
View ArticleWhy Vox Media Is Selling Its Podcasts as Multichannel Franchises
The digital media company Vox Media signed the YouTube creator Kenny Beecham to its podcast network Friday, part of a broader strategy from the company as it seeks to position its podcast portfolio as...
View ArticleHere’s the Roundup for the Week Ending October 11
Happy Friday to all who celebrate. In this week's roundup of stories we didn't post for one reason or another, we see the usual to and fro of local talent. We also see that an Atlanta artist is paying...
View ArticleShutterfly Wants to Banish Generic, Throwaway Gifts This Holiday Season
No one wants the pre-wrapped fragrance set from Walgreens, the tabletop fireplace, the oversized chocolate fountain, any "talking" wall plaque or novelty necktie-and yet those gifts, or "gifts," arrive...
View ArticleTips from NCM, verb., and Pinterest On Avoiding the ‘Sea of Sameness’ In...
Successful experiential marketing has become more than just hosting a one-time pop-up event or providing guests with a photo opportunity. In "Immersive Brand Moments: Designing Experiences That...
View ArticlePachinko Producer Explains Why Diverse Stories Are Breaking Out in Streaming
For producer Theresa Kang, everything comes down to perspective. Kang, the CEO of Blue Marble Pictures, was born in the United States, but her sister and parents were immigrants born in South Korea,...
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