Agency Owner Derek Walker Uses Social Media Accounts to Spotlight Talent of...
Derek Walker, founder of Columbia, S.C. agency brown & browner, is hard to miss. Whether it's his Twitter, LinkedIn feed or some of his blog posts, Walker has carved out a significant niche as a...
View ArticleHate Doing Laundry? No Sweat. Tide Just Announced It’ll Do It for You
It's probably no surprise that Americans generally don't like doing laundry very much. According to the Houston Chronicle, the average U.S. household slogs 7.4 loads (50 pounds) of laundry to the...
View ArticleInside the Rise of Second-Party Data
Not all data is created equal, with marketers and media owners now demanding better quality data instead of the scale game that defined much of the nascent days of the big data era. One significant...
View ArticleGlassdoor: Software Engineer Is the Position of Choice for Generation Z
Software engineer thoroughly dominated the list of jobs that members of Generation Z are applying for, according to a new study by job and recruiting site Glassdoor. Glassdoor examined job applications...
View ArticleMichelob Ultra and the Big Quiet Want to Soothe Your SXSW With a Sunset...
With so much to do and see, South by Southwest can be a frenzied festival. So Michelob Ultra wants to help attendees who may be experiencing sensory overload. The beer brand is hosting a sunset...
View ArticleKarl Lagerfeld, Chanel’s Iconic Creative Director, Was the Brand’s ‘Modern...
Thirty-six years is a long time in any job, let alone at the helm of a major fashion house--particularly one that doesn't bear your name. But Karl Lagerfeld wasn't your average designer. Lagerfeld, who...
View Article4 Ways to Make Marketing More Meaningful
Warhol called it "Business Art." A novel concept at the time: The idea that not only could art and business co-exist, but that there would be an inevitable inflection point. Warhol said, "Business art...
View ArticleMeet DrainerBot, the Ad-Fraud Operation That Could Be Stealing Your Mobile Data
Oracle has lifted the lid on a major ad-fraud operation that can secretly consume up to 10 gigabytes of data from unwitting mobile users each month, potentially costing them hundreds of dollars per...
View Article91st Academy Awards: Black Panther Has Been the Most-Tweeted Best Picture...
The 91st Academy Awards won't be given out until Sunday night, but if social media popularity determined the winners, Black Panther would be a shoo-in for Best Picture. Twitter shared data on nominees...
View ArticlePepsiCo Moves Gatorade Digital Marketing to TBWA\Chiat\Day Los Angeles
PepsiCo has shifted responsibility for digital work on its Gatorade brand to longtime creative agency partner TBWA\Chiat\Day, a spokesperson for the beverage giant confirmed today. "Chiat will continue...
View ArticleASMR Marketing Is Officially Dead After This Soothing 4-Minute Clip About...
"Remember, no two balls are the same." Such lines, whispered ASMR-style by a nerdy dude in a shower, punctuate 72andSunny Amsterdam's surprisingly entertaining and even vaguely safe-for-work...
View ArticleTwitter Is Seeking Users’ Help as It Tweaks Its Conversation Process
Twitter needs help making conversations on its platform easier to follow, and it is turning to its users. CEO Jack Dorsey conducted an interview on Twitter with Recode editor at large Kara Swisher last...
View ArticleFacebook Users Didn’t Squash Conversations About Chayote in January
Facebook users were hungry for chayote in January, as the squash--along with associated topics gourd, kidney, hypertension, diabetes mellitus, onion, soup, food, rice, chicken and life--was one of...
View ArticleLook Out, Colonel Sanders: Burger King Is Calling Itself the KFG, ‘King of...
With Burger King so often setting its sights on rival McDonald's, other brands might have been lulled into a false sense of complacency. But never sleep on the King, because he could come calling any...
View ArticleHow a UK-Based Media, Tech and Entertainment Company Will Try to Break Into...
There's not really one word to describe what kind of company Culture Trip is. The organization offers travel tips online, an original video series highlighting food throughout the world (called...
View ArticleNielsen Creates Advanced Video Advertising Group to Expand Addressability Push
Nielsen sees addressability as the future of TV advertising and is taking its biggest step ahead to help the industry prepare for the transition. The company has created a technology, product and...
View Article5 Top Takeaways From the Winter Podcast Upfront
TV upfront presentations don't start until next month, but the podcast industry got an early start on upfront season yesterday in L.A. Buyers and advertisers gathered for the Winter Podcast Upfront,...
View ArticleFacebook Let Advertisers Target Users Interested in Nazis, According to Report
Facebook is allowing advertisers to target users based on their perceived interest in neo-Nazi terminology, musicians and Holocaust perpetrators, the Los Angeles Times reported today. According to the...
View ArticleDon’t Look Now, but 146-Year-Old Levi’s Just Hired an Artificial Intelligence...
One factor Levi's has over all other jeans brands is heritage. Buy a pair of 501s, and you're essentially getting the rugged style first made for California gold-rush prospectors in 1873 and faithfully...
View ArticleThe Latest Tweets Option Is Now Here for Twitter Lite, Twitter for Windows...
Twitter extended the ability to toggle between top tweets and latest tweets to its slimmed-down Twitter Lite Android application, as well as Twitter for Windows and its mobile site. The social network...
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