What to Expect at Mobile World Congress 2019
Mobile World Congress 2019 in Barcelona (running between Feb. 25-28) brings together the latest innovations and cutting-edge technology from more than 2,500 leading companies into a highly-rated...
View ArticleEdelman Hires Creative Veteran Behind Leo Burnett’s ‘Like a Girl’ as Its...
Edelman had a message for last summer's Cannes Lions festival: we do creative now, too. Since giving up its fight against paid media back in 2013, the world's largest independent communications firm...
View ArticleHow Infomercials Almost Ruined Cher’s Career
The early 1990s were tough years for Cher. Battling chronic fatigue syndrome and unsure of her next career move, she signed up for some easy dough by appearing in that most maligned of TV contrivances,...
View ArticleCan an Ad Save a Doomed Plane?
Thirty-eight years ago, a major airline manufacturer was in serious trouble and hoped a bit of advertising would bail it out. Adweek's July 14, 1980, issue carried the news of a new campaign aimed at...
View ArticleLove USA Today or Hate it, the ‘McPaper’ Prefigured Internet Content
It was only a tiny story in Adweek's June 29, 1981 issue--"Gannett Releases Prototypes of National Daily"--but it flagged what would become one of the decade's biggest media stories. Al Neuharth, the...
View ArticleLinkedIn Live: The Professional Network Is Conducting a Pilot Test of Live...
Live video is finally coming to LinkedIn, at least for a few select broadcasters in the U.S. that are part of its pilot program. The professional network introduced native video for users in August...
View ArticleAmazon Is Bringing Wi-Fi Routers In-House by Acquiring Eero
Amazon is acquiring mesh Wi-Fi start-up Eero in a move that will let the Seattle-based giant expand its ever expanding assortment of smart-home capabilities. The acquisition, announced today, gives...
View ArticleAT&T’s Upcoming Streaming Service Doesn’t ‘Need to Beat Netflix’ or Disney
One of the biggest TV industry face-offs will occur at the end of the year, when both Disney and AT&T roll out their new streaming services shaking up the OTT industry. But AT&T doesn't see the...
View ArticleComedy Central Takes Another 11:30 P.M. Swing With a New David Spade...
Ever since Stephen Colbert left for CBS in 2014, Comedy Central has struggled to find a suitable lead-out program to The Daily Show. After two short-lived efforts, the network is hoping the third time...
View ArticleJopwell and &Pizza Talk Creating a Workforce That’s Passionate About Your Brand
Developing brand loyalty is important--and perhaps nowhere more so than within a company itself. During last week's Brandweek: Challenger Brands event in New York, leaders from career advancement...
View ArticleRealtor.com Sends Creative Account to Huge
Real estate listing site Realtor.com has selected Brooklyn-based design and digital shop Huge as its creative agency of record, effective immediately, following a review. "It is a big opportunity for...
View ArticleGiphy Wants Brands to Advertise in Private Messages
Alex Chung thinks online advertising "totally sucks." The CEO of Giphy didn't mince words when bemoaning the current state of digital media in front of an audience of brand marketers during the...
View ArticleWhat Trump’s AI Executive Order Means for Businesses
President Donald Trump signed an executive order on Monday calling on government agencies to prioritize artificial intelligence efforts as worries grow that China may be outpacing the United States in...
View ArticleHow Boxed.com Plans to Compete With Both Online and Traditional Retailers
How does a startup like Boxed.com compete against juggernauts like Amazon and Costco? The New York-based wholesale retailer has come a long way since Chieh Huang started the company from his garage in...
View ArticleOscars All Access: Red Carpet Live Will Be Livestreamed Exclusively on Twitter
Oscars All Access: Red Carpet Live will be livestreamed exclusively on Twitter for the first time, starting at 3:30 p.m. PT/6:30 p.m. ET Sunday, Feb. 24. It had previously been livestreamed via...
View ArticleFacebook Outlined Its Efforts to Protect Elections in Africa
Facebook detailed steps it is taking to safeguard upcoming elections in Africa. The social network is teaming up with local third-party fact-checkers in South Africa, Nigeria, Kenya, Cameroon and...
View ArticleMartin Sorrell: Brexit Is a Perfect Metaphor for What’s Happening Between...
Sir Martin Sorrell closed out the IAB Annual Leadership Meeting in Phoenix, Ariz., today with a sprawling conversation that touched on his feelings about retirement, the broken agency model, what...
View ArticleBusiness Insider Will Integrate Taboola Feed to Give Readers a Social-Style...
Insider Inc., the parent company of Business Insider, today announced a partnership with content-discovery service Taboola that will see the publisher integrate the self-styled alternative to Facebook...
View Article30 of the Biggest U.S. Ad Spenders Placed Their Creative Accounts in Review...
Claims of the demise of the creative agency review may be greatly exaggerated. A total of 134 major U.S. reviews were launched in 2018--30 of those from the country's top advertising spenders,...
View ArticleMore Collaboration Is Coming to LinkedIn Sales Navigator
LinkedIn Sales Navigator transformed from a single-user product to a collaborative tool following its quarterly product release for the first quarter of 2019. The professional network added custom...
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