Pinterest Reportedly Tapped Goldman Sachs and JPMorgan Chase to Lead Its IPO
Pinterest's long-anticipated initial public offering moved one step closer to reality, as Joshua Franklin and Carl O'Donnell of Reuters reported that the company hired Goldman Sachs Group and JPMorgan...
View ArticleFacebook Shuts Down iOS Version of Data-Sucking VPN After Damning Report
Facebook has shut the iOS version of a Facebook app that had allowed the social media giant to spy on young mobile phone users in exchange for cash--but the company will continue to pay young people...
View ArticleGirls Inc. Is Running a PSA About Empowerment During the Super Bowl
Girls Inc., the nonprofit focused on empowering and educating girls through mentorships and programming, is advertising in the Super Bowl with a CBS Cares public service announcement. Gayle King, host...
View ArticleHow NBCUniversal Is Unifying Its Ad Delivery
NBCUniversal has completed the first stage of a tech partnership with Freewheel to unify its ad delivery system, taking it one step closer to selling ad inventory to buyers across screens in a unified...
View ArticleEmployees Are Using Messaging Apps, Whether HR Knows or Not
Employees are using messaging applications such as WhatsApp, Facebook Messenger and Skype for work-related communications on a regular basis, often without the knowledge or approval of the human...
View ArticleNate Cardozo Is Going From Scrutinizing WhatsApp to Working for It
Electronic Frontier Foundation senior information security counsel Nate Cardozo likely became quite familiar with WhatsApp and its parent company, Facebook, during his six-and-a-half years of working...
View ArticleTwitter and the University of California-Berkeley Are Joining Forces to Study...
Twitter is teaming up with researchers at the University of California-Berkeley to establish a new research initiative focused on studying and improving the performance of machine learning in social...
View ArticleA&W Takes Up a Worthy Cause: Adding the Ampersand (Back) Into the Alphabet
When a brand changes its logo, customers notice. Look no further than when IHOP briefly became IHOb, and the world exploded. Now, to celebrate its 100th birthday, A&W Restaurants has unveiled a new...
View ArticleCBS All Access Expands With The Twilight Zone Revival and a New Version of...
The next year will see the debut of several new streaming services from big media companies like Disney, AT&T and NBCUniversal. And while they all have Netflix in their sights, those OTT services...
View ArticleWeatherTech CEO’s Golden Retriever Stars in Pet-Focused Super Bowl Ad
WeatherTech CEO David MacNeil is, in his own words, a proud doggy dad. That's because his pup--a 6-year-old golden retriever named Scout--is the star of the auto accessories company's 2019 Super Bowl...
View ArticleVice Media Doubles Down on Digital With Global Teads Partnership
Teads has inked an exclusive global partnership with Vice Media that will see the youth media brand use the Altice-owned outfit's display and video ad tools to help bolster ad yield. The announcement...
View ArticleFox Home Entertainment Is Putting Snapchatters on Stage With Queen During...
Fox Home Entertainment teamed up with Snapchat on a unique way to tie in the home video release of Bohemian Rhapsody with Super Bowl LIII. "A lot will happen around the Super Bowl from a marketing...
View ArticleShutterstock Recreated the Notorious Fyre Festival Promo, This Time Using...
In many ways, the Fyre Festival disaster still feels like a collective fever dream. Were scores of Instagram influencers really stranded on an island with little more than cheese sandwiches and their...
View ArticleSimpliSafe’s Super Bowl Teaser Turns Nextdoor-Style Posts Into Thriller Material
Home security provider SimpliSafe is turning the garden-variety suburban paranoia familiar to anyone who's ever browsed a neighborhood internet forum into the stuff of nightmares in a thriller-style...
View ArticleDesus and Mero Aren’t Nervous About Moving Their Late-Night Show From...
Moving from a tiny network to a much bigger one would be daunting for a lot of people, but not TV and podcast hosts Desus Nice (Daniel Baker) and The Kid Mero (Joel Martinez), who departed Viceland...
View ArticleThe CW Renews Riverdale, The Flash, Supergirl and 7 Other Shows for Next Season
The CW has made a habit of renewing all or most of its primetime lineup at once--and the network stuck with tradition today by picking up 10 of its shows for the 2019-2020 season. Arrow, Black...
View ArticleThe Warriors Came Out and Played on Facebook, Twitter and Instagram in January
Facebook, Twitter and Instagram were outposts of Dub Nation in January, as the Golden State Warriors shined in social marketing firm Unmetric's analysis of National Basketball Association teams for the...
View ArticleFacebook Says It Removed Hundreds of Fake Accounts Originating in Iran
Facebook's cybersecurity team today said it identified and removed hundreds of accounts associated with fake accounts originating in Iran. The company revealed it removed 783 pages, groups, accounts...
View ArticleFacebook Is Banning Foreign Electoral Ads in Thailand Prior to Its March 24...
Thailand will hold its general election Sunday, March 24, and Facebook outlined the steps it is taking to prevent its platform from being used to sway the vote. Global politics and governmental...
View ArticleUnmetric: The Golden Knights and Maple Leafs Had Strong Social Showings in...
The Vegas Golden Knights dominated Facebook and Twitter among National Hockey League teams in January, while Instagram was the domain of the Toronto Maple Leafs, according to social marketing firm...
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