Jim Beam Goes Back to Its Roots in Regional Super Bowl Campaign
For years, AB InBev has used exclusivity to maximize the value of its Super Bowl spend by preventing other brands from placing spots in the Big Game--and this year will mark its biggest buy yet....
View ArticleChristina Applegate Gets Real Mad About Being Locked Out of Her Car in M&M’s...
M&M's has big plans for its Super Bowl ad this year. The brand released a 15-second teaser, titled "Lock Game," today and shared that actress Christina Applegate will star in the 30-second spot. In...
View ArticleMobile Measurement Company Adjust Is Buying a Bot-Finding Startup to Combat...
Adjust, a mobile measurement and fraud prevention company, has acquired a startup to improve its fight against digital ad fraud. The Tel Aviv-based company today said it will acquire Unbotify, a...
View ArticleHome Security Provider SimpliSafe Will Make Its First Super Bowl Appearance
Home security provider SimpliSafe will be making its first Super Bowl appearance. The 30-second spot, which is set to air sometime during the end of the first quarter, marks the first appearance for a...
View Article3 Surprising Retail Trends That Emerged From NRF’s Big Show
The National Retail Federation (NRF)'s conference last week featured the usual gadgets and gizmos to show attendees the future of retail. Buzzwords like AI and blockchain abounded at panels and in...
View ArticleViacom Acquires Pluto TV in $340 Million Deal
Viacom intends to acquire Pluto TV, an ad-supported streaming service that is free to consumers, for $340 million in cash. Once the transaction closes, Pluto TV will operate as an independent...
View ArticleTwitter.com Is Getting a Facelift
Tweaks are coming to Twitter.com, and users who receive opt-in messages can be part of the first group to preview them. Twitter said (via tweet, naturally) that features being added to its web...
View ArticleNetflix iPhone App Users Can Share What They’re Watching Directly to...
Netflix and chill ... and add it to Instagram Stories while you chill. People using Netflix's iPhone application now have the option of sharing what they're watching directly to Instagram Stories...
View ArticleFacebook Is Giving Developers More Clarity on Rate Limits
Facebook is giving application developers new tools to help protect them against reaching their rate limits. Rate limits are defined as the maximum number of calls an app can make to the social...
View ArticleFacebook Is Hoping to Advance Ethics Research Regarding Artificial Intelligence
Facebook and the Technical University of Munich are joining forces on the creation of an independent ethics research center for artificial intelligence. The social network will provide $7.5 million in...
View ArticleFacebook Added a View Counter to Ticketing Pages for Events
Facebook rolled out a small tweak to its events feature for events where people can purchase tickets without leaving its platform. The Select Tickets on that screen now includes a counter revealing how...
View ArticleTropicana, Oscar Mayer, H&M and More Partner With Kraft to Provide Donations...
As the federal government shutdown stretches on, Kraft is partnering with several brands to provide food and clothing to furloughed federal workers. Kraft opened Kraft Now Pay Later, a pop-up grocery...
View ArticleLucky Generals Hires Former Y&R London Managing Director Katie Lee as Its...
London's Lucky Generals, a division of TBWA, has appointed its first CEO: Katie Lee, who most recently served as managing director of Y&R London before the WPP agency merged with VML to become...
View ArticleHere’s What Happens When Gen Z Founders Meet Big Brand CMOs
This week Adweek brought together some of the biggest brand CMOs--from the leaders of Target and Hilton to GE and The New York Times--to talk about the challenges and solutions facing brand marketers...
View ArticleFacebook Expanded the Targeting Options for Auto Dealers on Its Platform
Car dealerships already had the ability to retarget visitors to their websites or applications via automotive inventory ads on Facebook and, starting Friday, those ads can do a lot more. Automotive...
View ArticleFacebook Confirms Plans to Integrate Messaging Services on Facebook,...
Facebook chief executive Mark Zuckerberg has plans to connect the messaging services of Facebook, Instagram and WhatsApp, a massive technical undertaking that could also have security implications for...
View ArticleQ&A: Dirty Lemon’s Founder and CEO on the Future of The Drug Store
With a wellness-themed lineup of matcha, rose, turmeric and charcoal-flavored beverages, Instagram star and millennial cult favorite Dirty Lemon has sold more than 2 million bottles in three years and...
View ArticleYouTube Is Taking Another Step to Clean Up Its Recommendations
YouTube is tweaking its recommendations to reduce exposure to videos on what it called "borderline content and content that could misinform users in harmful ways." Over 200 million videos are...
View ArticleCourt Overturns Decision in Illinois’ Landmark Biometric Privacy Case
The Illinois State Supreme Court has reversed a decision in the case brought by a mother against Six Flags after the amusement park captured her son's thumbprint without written permission, as required...
View ArticleAmazon Returns to the Super Bowl With Teasers Starring Harrison Ford, Forest...
Despite what the National Enquirer said Hamilton creator Lin-Manuel Miranda did not direct Amazon's 2019 Super Bowl commercial--and, it appears, the ad may not focus on founder Jeff Bezos' spaceflight...
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