Why Brands Must Form an Identity to Retain Customers in the Voice Economy
Not so long ago, we'd only initiate a conversation with a brand if something had gone wrong, but we're now starting to use conversation to do much more: to explore options, to make purchases and even...
View ArticleAfter Closing Scripps Deal Last Week, Discovery Sets Unified Upfront Strategy
Less than a week after Discovery Communications finalized its acquisition of Scripps Networks Interactive, the combined company has unveiled an upfront strategy in which it will be going to market as a...
View ArticleInnocean Places Chief Creative Officer Eric Springer on Leave in Wake of...
Hyundai's Innocean has placed chief creative officer Eric Springer on leave less than a week after Adweek broke the news of a lawsuit accusing him and the agency of sexual harassment, discrimination,...
View ArticleAlexa Is Your Helpful TV-Watching Buddy in Ads for Amazon’s Fire TV
If you're trying to watch an episode of Homeland and your mother keeps distracting you by asking questions about the twisting-turning, intricate, high-stakes plot, maybe there's only one correct...
View ArticleTo Celebrate the Revival of Roseanne, ABC Recreated the Conners’ Living Room...
If you've been in downtown Austin, Texas, this weekend, and especially if you've been near South by Southwest, you might have heard a loud, hearty laugh coming from a pedicab. That laugh belongs to...
View ArticleHow Gimlet Media Is Tweaking Its Podcast Programming for Voice Assistants
Brooklyn-based Gimlet Media--the media company behind some of the most popular podcasts, like Reply All, Homecoming and Startup--wants to learn how to make content work on Amazon's Alexa. A week ago,...
View ArticleThe PGA Tour Created an Augmented-Reality App to Get People Interested in...
It might not quite feel like golf season yet, at least not in New York where snow is in the forecast for tomorrow. But the PGA Tour is trying to get fans excited by helping them plot out digital holes...
View ArticleInfographic: The Widening Gap Between Customer Service and the Customer
Anyone who's ever had an infuriatingly long call with a company over a big bill probably doesn't exactly have a warm and fuzzy feeling about that brand. But in a world where consumers can buy enough...
View ArticleWhy Consumers Are Increasingly Willing to Trade Privacy for Convenience
Consumers have long exchanged data for services they find valuable, like email addresses or location for free Wi-Fi and social media profiles for easier site logins, but they are starting to let...
View ArticleFast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of Small,...
For decades, fast-food chains have chased quick sales with limited-time promotions and products (R.I.P. McDonald's McPizza and Wendy's 2012 luxe hamburger with lobster claws and caviar) and...
View ArticleAs the Lines Blur Between Agencies and Consultancies, New Shops Are Taking a...
After years of headlines about consultancies eating ad agencies' lunches, the two groups are increasingly starting to look alike. Since everything in marketing revolves around the client, it shouldn't...
View ArticleQ&A: Edelman’s Global Chair of Crisis and Risk on What Makes a Crisis
When brands have a crisis, they call the Winston Wolfe of public relations, Harlan Loeb. Loeb, who runs Edelman's crisis and risk mitigation practice, didn't grow up in the PR business. A lawyer by...
View ArticlePandora Crunched Data From 10,000 Songs to Create Personalized Audio Clips
If you had to make your own personal sound, what would it sound like? You could be influenced by pop, country, rap, rock--or you could sound like a blend of all genres. That's what Pandora wants to...
View ArticleDog Dies on United Flight After Employee Forces Kennel Into Overhead Compartment
It's hard to believe United could have a worse year than its last, but just a couple months in, 2018 is already shaping up to be a PR disaster for the airline--and this time, bad decisions proved to be...
View ArticleWhat It’s Like to Sleep on a Beautyrest Bed Alongside 150 Strangers During an...
Music has been an integral part of the South by Southwest experience dating back to 1987 when the festival debuted. Legendary names from Johnny Cash to Willie Nelson and The B-52's have taken the stage...
View ArticleWassmeran’s EVP of Brands Went From Working on the B-1 Bomber to Sports...
Growing up, Heidi Pellerano wanted to be an Olympic athlete and the first Puerto Rican woman on the moon. Instead, she earned a degree in electrical engineering from Duke University and got a job...
View ArticleAt Adweek’s Elevate: AI, Experts Mused on How Tech Will Change the Marketing...
On March 6 in New York, Adweek gathered industry experts at Boston Consulting Group's headquarters to discuss the impact artificial intelligence and machine learning are having on marketing. The event,...
View ArticleHow FedEx’s Founder Revolutionized Shipping With a Mediocre College Term Paper
In October 1987, all eyes were on the small town of Midland, Texas, where an 18-month-old girl named Jessica McClure had fallen 22 feet to the bottom of an abandoned water well. Rescuers decided the...
View ArticleThis Creative Shop Thinks It Has the Formula to Perfect Experiential
If social media ceased to exist, experiential marketing would, too. That's according to experiential-focused NA Collective, a New York indie agency described as half production studio, half creative...
View ArticleAB InBev’s Breckenridge Brewery Celebrates Colorado in First National Campaign
Breckenridge Brewery is launching its first national ad campaign in its 28-year history. Founded in 1990 in Breckenridge, Colorado as the state's third craft brewery, Breckenridge Brewing expanded two...
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