Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 3896

NBA Slam Dunk Contest Is a Marketing Layup for Players Building a Platform

$
0
0
For former NBA slam dunk champion Jason Richardson, the value of legacy isn't what he could throw down but what he can pass down. Richardson won the NBA Slam Dunk Contest during his first two seasons in the league in 2002 and 2003--including an inbound pass and a reverse slam during his second year. He's...

Viewing all articles
Browse latest Browse all 3896

Trending Articles