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Facebook’s Ad Metrics Cleanup May Hurt Publishers, Brands in the Long Run

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Facebook has a reputation crisis. Between the Cambridge Analytica scandal weakening users' already shaky trust, and Elon Musk pulling Tesla's and SpaceX's pages, the platform is grappling with a public-relations problem that can have long-reaching effects on its business. But underneath those headlines remains the company's Measure What Matters initiative, announced in February, which aims...

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