Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 3401

A Lump Was Placed on ‘the World’s Most-Touched Breasts’ to See If Anyone Would Notice

$
0
0
Most awareness campaigns, as the name implies, are made to get attention. But here's an interesting exception. Irish agency Rothco and a local cancer advocacy nonprofit, the Marie Keating Foundation, subtly added a lump recently to one of the breasts on Dublin's iconic Molly Malone statue, whose bronze bosom is burnished from frequent touching by...

Viewing all articles
Browse latest Browse all 3401

Trending Articles